This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
Internet Marketing Blog Posts by Search Influence Alumni 
Search Influence Alumni has moved on to other opportunities. -
Facebook Advertising Delivers Low Cost Per Lead
In the middle of August we started testing Facebook Advertising for one of our plastic surgeon clients. The surgeon wanted to reach potential tummy tuck and breast augmentation patients. We selected a number of stock images and loaded the ads. However, Facebook rejected all of our ads (The Downsides) because they …
Continue Reading >> -
Duplicate Content: Bad News for Rankings
Recently, I received the phone call that no one in SEO ever wants to receive. In a nutshell, our clients’ site had completely fallen off the rankings. I, of course, began scrambling for what could have possibly happened within a week- the final result…..duplicate content! (Disclaimer: We did not place …
Continue Reading >> -
Is it really important to get on the Google map? and … How does a SMB get on the Google Map?
One of the first road blocks we often have to get around is the belief that the Google Local 7-Pack map listing is the “whole enchilada.” Yeah, the Google 7-Pack is definitely a positive listing for a local business, gets your listing featured at the top of the page with …
Continue Reading >> -
Your Designer Does Not Do SEO
Have you ever asked your mechanic to reupholster your seats? Have you asked your aesthetician to give you a face lift? Probably not and with good reason. It isn’t their job. There may be mechanics out there who know a lot about upholstery and some who can actually do it. …
Continue Reading >> -
Practical Ways to Combat Potential Negative Publicity
I am super excited! After weeks and weeks of searching, I finally found the red, snakeskin platform pumps I have been looking for! Of course, before I make the purchase (and part with that amount of money for a pair of shoes), the first thing I do is Google them …
Continue Reading >> -
Online Reviews Rule With Google’s Sidewiki
The reason testimonials and reviews are so powerful is because they provide a third-party (and hopefully, unbiased) opinion of what actual users think about products and services. Google knows this and considers reviews and citations an important factor in local search rankings. Studies have shown that not only do long customer …
Continue Reading >> -
Will the Real Google Places Page, Please Stand Up, Please Stand Up?
Your Google listing and its Google Place page is a great central depository for all information about your business. It is the compilation of business owner provided data as well as user-generated reviews. The Place page is an incredibly valuable tool for a small or medium size business owner. The …
Continue Reading >> -
The Pros and Cons of Google Place Pages
Google’s idea of giving small businesses their own page through their project, Place Pages for Google Maps, has got local search buzzing with the SEO implications of this move for small business websites. Could Place Pages provide competition in the SERPS for the small business website? It’s possible. Will they be bad …
Continue Reading >> -
Twitter: Fad or Essential Business Communication Tool?
From those who claim that Twitter is just a fad, to internet experts who believe that the impact of Twitter is being felt in ways never imagined, the news is abuzz with reports of this social media website. Love it or hate it, Twitter is here to stay, with its …
Continue Reading >> -
Six Ways To Get Customer Reviews That Boost Your Local Search Rankings
SEO experts are almost unanimous in their agreement that customer reviews play a crucial role in boosting visibility and rankings in the local search results. So how can you use this information to leverage local search rankings for your own business? In a previous post, we discussed how a pro-active …
Continue Reading >>
