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Internet Marketing Blog Posts by Alison Zeringue 
Alison is a graduate of the LSU Manship School of Mass Communication. Prior to Search Influence, Alison worked in marketing and advertising for small businesses, nonprofits and entrepreneurs throughout Louisiana. Alison is an alumna of Archbishop Chapelle High School in Metairie, LA. Alison is one of five children which means she has a large extended family and enjoys spending time with them! Alison is New Orleans born and bred, trying everyday to be the person her dog thinks she is.
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Should You Be Marketing During a National Crisis?
Marketing during a national crisis helps your brand stay the course in the face of adversity. Explore budget-friendly strategies with Search Influence.
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Lights, Camera, Action: Add Video Marketing to Your 2025 Strategy
Transform Your Marketing Strategy With Video in 2025 Video content stands out by fostering connection, enhancing brand recall, and driving action. With consumers exposed to an average of 5,000 ads a day — ten times the number from 50 years ago — cutting through the noise demands a more strategic …
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Track and Report the Right Higher Ed Marketing Analytics to Improve Your Strategy
Discover how Search Influence leverages higher education marketing analytics to optimize strategies, boost enrollment, and track key metrics effectively.
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Save Your Google Universal Analytics Data from Deletion on July 1
Did you know Google will permanently delete all Universal Analytics data on July 1, 2024? Sign up by June 14th, and we can help save your Google Universal Analytics data from deletion. Universal Analytics has existed since 2005 and was retired last year. It will cease to exist on July …
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Google Renames Conversions in Google Analytics 4 (GA4) to “Key Events”
To differentiate from Google Ads, GA4 has renamed conversions to “key events.” What You Need to Know: Analytics conversions have been renamed as “key events” in GA4 to distinguish them from conversions in Google Ads. “Conversions” still exist, in the context of Google Ads which are also reported as Ads …
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Higher Education Marketers: Here’s How to Convince Your Boss to Invest in SEO
Key Insights SEO is critical for higher education institutions, yet only 51% have an established SEO strategy. If your institution isn’t investing in SEO, you’re missing opportunities to reach prospective students and keep up with your competition. Understanding and communicating the long-term benefits of SEO to your higher-ups can help …
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Beat Brand Boredom: Bringing Rebranded Creative to Market Digitally
Key Insights from Higher Ed Branding Project There are five key steps to deploy new creative within persistent digital campaigns successfully. Each step is detailed in this case study for our client at Tulane University. Set short and long-term goals for how you want the new creative to impact performance. …
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5 Minute Power-Session: Solving 3 Key Higher Education Marketing Data Challenges
When it comes to marketing and recruitment pipeline data and analytics in higher education, there are a few common challenges universities and professional, continuing, and online education units (PCOs) often face: Silos within the university Marketing is responsible for owned and paid media including the website, social media channels, and …
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Read This Before You Switch to Google Analytics 4
Key Insights A new version of Google Analytics is available and comes with some major changes. The Google Analytics 4 release is the largest update in the last decade or more to Google Analytics. It impacts the way users are tracked and the way their behavior is reported to us …
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Facebook Ads Boycott: What Advertisers Need to Know
Key Insights: A Facebook Ads boycott is taking shape under the hashtag #StopHateforProfit aimed at forcing action from Facebook regarding its policies on hate speech, political ads, and disinformation. While the list of brands pausing Facebook Ads grows, so does the opportunity for smaller or competitor brands to eat up …
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