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Internet Marketing Blog Posts by Alison Zeringue 
Alison is a graduate of the LSU Manship School of Mass Communication. Prior to Search Influence, Alison worked in marketing and advertising for small businesses, nonprofits and entrepreneurs throughout Louisiana. Alison is an alumna of Archbishop Chapelle High School in Metairie, LA. Alison is one of five children which means she has a large extended family and enjoys spending time with them! Alison is New Orleans born and bred, trying everyday to be the person her dog thinks she is.
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Spirit of Giving: Good for Your Business, Better for Your Community
When you work with great people, not only do you produce great work and have fun doing it, but together as a team you can do great things outside of the office. This year, my colleagues came through for two families in need, and I’m so proud to tell you …
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The Christmas Influence: Coats For Kids Fundraiser Warms The Heart
As the holidays approached this year, I realized I was getting really caught up in gift shopping, party planning, and the usual hustle and bustle. I wanted to do something to help brighten the season for someone who may not have all those same opportunities. After brainstorming with my co-worker, …
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Facebook Announces Design Changes and New Features for Pages
Yesterday, Facebook For Business announced a new, more “streamlined” design for Pages, which will begin rolling out this week. In addition to the new look, a new feature called “Pages to Watch” will launch, allowing page admins to monitor and compare their page with that of other businesses. Ch-ch-changes! Overall, …
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OMG: No More PIN Verification Required to Change Address on Merged Google+ Local/Social
Spoiler alert: Merged Google+ Local/Social pages are crazy easy to update. Read on for the details. We’ve been talking and brainstorming on address change around here lately as we have two different local SEO clients who are moving their offices in September. Lucky for us, they are both keeping their …
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Turn Quiet Customers into Brand Ambassadors with the Right Social Media Content Strategy
Thanks to Panda and social signals becoming more prevalent than ever in Search Engine algorithms, content both on and off-site is moving to the forefront of most SEO and online marketing strategies. Truly exceptional content not only ranks well, but is shared virally and provides a real value to the …
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5 for Friday — Links, Stories & Posts for Your Weekend
• Survey: 91 Percent Have Gone Into Stores Because of Online Promotion – Marketing Land Wanderful Media conducted a shopping survey of over 1,000 U.S. adults and released their findings yesterday. Millennials were the group most inclined to go online to check prices or other product information. The most common online …
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Pinterest For Business Has Arrived! 7 Reasons To Jump Onboard
It’s finally here: the much anticipated Pinterest for Business. Chances are, for the past couple years you’ve been hearing all about Pinterest, its popularity explosion since 2009, and the fact that you, as a business owner, need to get on it… yesterday. Until now, a business on Pinterest had to …
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Search Influence named in Five Elms Capital’s Flyover 50 Fastest-Growing Companies
Search Influence was named in the first Flyover 50, a list compiled by Five Elms Capital to highlight the 50 fastest-growing companies in the central U.S. Topping the list is Appcore, a company based in Des Moines, which provides cloud computing infrastructure. To be considered for the inaugural Flyover 50, …
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Review: Pinterest Users and Marketers Enjoy Redesigned Profiles and Added Features
Maybe I’m a little late since Pinterest rolled out its redesigned profile pages two weeks ago, but being fashionably late is kind of my ‘thing.’ Users and businesses using Pinterest for marketing can now enjoy the benefit of more beautiful profile pages and an easier-to-use Recent Activity feature. Before passing …
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Improvements to Google+ Brand Pages
Yesterday, Google announced three much-called-for improvements to Google+ Brand Pages. After receiving a lot of feedback over the last few weeks, the Pages Engineers have added some new features that should be received well among the G+ Pages community. Apparently, they really do care what we think! Multi-Admin support! – …
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