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Internet Marketing Blog Posts by Collin Guedon 
A Greater New Orleans Area native (specifically, Abita Springs), Collin didn’t venture far for college, attending Louisiana State University. Graduating with a bachelor’s degree in Digital Advertising and Visual Communication, he specializes in copywriting and creative writing. Colin’s favorite part of digital marketing is when creativity meets science and when he sees something he created have real-world results. When he’s not copywriting or copyediting, you can find Collin on the golf course, grilling with friends, or binge-watching the latest movies and television shows.
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Search Influence Is a Proud Keeper Sponsor of Zoo-to-Do and Zoo-to-Do for Kids
Search Influence is pleased to announce our continuing partnership with Audubon Nature Institute as a Keeper Sponsor for the 46th annual Hancock Whitney Zoo-to-Do and the 35th annual Zoo-to-Do for Kids presented by Children’s Hospital of New Orleans. This marks our thirteenth year of sponsoring this event and over a …
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AI for Digital Marketing With Will Scott at DFWSEM State of Search
Key Insights AI-powered tools offer numerous opportunities for digital marketers, from generating content ideas to researching keywords and programming code efficiently. While AI can produce impressive content, human intervention remains crucial. Relying solely on AI for content creation can lead to subpar results and may not align with Google’s E-E-A-T …
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Search Influence Wins Silver Award in the 2023 U.S. Agency Awards
The Search Influence team has won a Silver Award in the 2023 U.S. Agency Awards’ “Best Integrated Campaign” category! The U.S. Agency Awards recognized our online advertising campaign for the Center for Restorative Breast Surgery (CRBS) — “Helping Women Find Care Through Meta Display and Google Paid Search” — for …
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Search Influence CEO Will Scott Named a 2024 Biz New Orleans 500
Biz New Orleans has named Search Influence CEO and Co-founder Will Scott to its 2024 New Orleans 500 list! Published annually by Biz New Orleans magazine, the New Orleans 500 recognizes and profiles all the business leaders driving growth in the metro New Orleans economy. Biz New Orleans is a …
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Search Influence and UPCEA to Present at the 2023 UPCEA MEMS Conference
This year at UPCEA’s 32nd annual MEMS Conference, Search Influence Director of Sales & Marketing Paula French will present “SEO Straight Talk: True Stories From Your Peers and How They Found Success” alongside: Drew Larose, LSU Online & Continuing Education Associate Director of Digital Marketing Christa Payne, Tulane SoPA Chief …
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Will Scott at Pubcon 2023: How to Use AI for Content Marketing
Key Insights It’s not hyperbole to say AI has the potential to change everything about how marketers produce content. SEO is not dead, and neither is ChatGPT. The AI sandwich is a content creation workflow that utilizes AI-powered tools and human creativity to create high-quality content that is helpful to …
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CityBusiness Names Search Influence in Its 2023 Best Place to Work List
Search Influence is excited to announce we have been named to CityBusiness’s 2023 Best Places to Work list in the Small Company category. This is our second year in a row receiving this honor and our fourth time overall. What Is the CityBusiness Best Places to Work List? Every year, …
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Unlocking Higher Ed SEO: Insights From Alison Zeringue’s UPCEA Blog
Search Influence’s Director of Account Management Alison Zeringue wrote a blog post for our trusted partners at the University Professional and Continuing Education Association (UPCEA) titled “Paid Search & SEO in Higher Ed: Are Our Search Marketing Priorities Right?” Summarizing Alison Zeringue’s UPCEA Blog In her blog post, the digital …
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Will Scott’s Higher Ed SEO Blog: A Must-Read Journey on Search Engine Land
Search Influence CEO and Co-Founder Will Scott had the opportunity to contribute a blog to Search Engine Land — a leading publication on digital marketing, advertising technology, and the MarTech landscape. In his blog, “How Higher Education Is Failing at SEO,” Will shares his vast knowledge and the findings of …
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UPCEA Publishes Blog Post by Search Influence’s Alison Zeringue
On October 28, 2022, UPCEA (the leading association for professional, continuing, and online education) published the blog post “SEO & Digital Advertising: Jet Fuel for Your Higher Education Marketing Strategy,” by Search Influence Director of Account Management Alison Zeringue. For over 100 years, UPCEA has served public and private colleges …
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