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Internet Marketing Blog Posts by Collin Guedon 
A Greater New Orleans Area native (specifically, Abita Springs), Collin didn’t venture far for college, attending Louisiana State University. Graduating with a bachelor’s degree in Digital Advertising and Visual Communication, he specializes in copywriting and creative writing. Colin’s favorite part of digital marketing is when creativity meets science and when he sees something he created have real-world results. When he’s not copywriting or copyediting, you can find Collin on the golf course, grilling with friends, or binge-watching the latest movies and television shows.
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Search Influence to Present at the 2022 University Professional and Continuing Education Association (UPCEA) South Region Conference
Search Influence will co-present “The Devil’s in the Details: Using Technical SEO to Solve Your Website Woes” at the 2022 University Professional and Continuing Education Association (UPCEA) South Region Conference, along with fellow higher education marketing specialist, Alicia Jasmin, the Director of Marketing & Communications for the Tulane School of …
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Will Scott on Digital Disaster Plans for the Tampa Business Journal
Key Insights: Before a natural disaster occurs, audit where your customers find your business online so you have documented which channels to update in the aftermath. Be intentional with your messaging after a natural disaster, and demonstrate empathy. When you reintroduce your marketing strategy after a natural disaster, plan it …
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Create a Student-Centric Journey with the Marketing Funnel
Key Insights By creating a student-centric journey with the marketing funnel, universities can better understand the mindsets and behaviors of prospective students. When considering goals and tactics for your student-centric campaign, ensure your ask is appropriate to a student’s current mindset and behavior. To ensure your student-centric marketing plan yields …
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