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Internet Marketing Blog Posts by Collin Guedon 
A Greater New Orleans Area native (specifically, Abita Springs), Collin didn’t venture far for college, attending Louisiana State University. Graduating with a bachelor’s degree in Digital Advertising and Visual Communication, he specializes in copywriting and creative writing. Colin’s favorite part of digital marketing is when creativity meets science and when he sees something he created have real-world results. When he’s not copywriting or copyediting, you can find Collin on the golf course, grilling with friends, or binge-watching the latest movies and television shows.
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Unlocking Higher Ed SEO: Insights From Alison Zeringue’s UPCEA Blog
Search Influence’s Director of Account Management Alison Zeringue wrote a blog post for our trusted partners at the University Professional and Continuing Education Association (UPCEA) titled “Paid Search & SEO in Higher Ed: Are Our Search Marketing Priorities Right?” Summarizing Alison Zeringue’s UPCEA Blog In her blog post, the digital …
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Will Scott’s Higher Ed SEO Blog: A Must-Read Journey on Search Engine Land
Search Influence CEO and Co-Founder Will Scott had the opportunity to contribute a blog to Search Engine Land — a leading publication on digital marketing, advertising technology, and the MarTech landscape. In his blog, “How Higher Education Is Failing at SEO,” Will shares his vast knowledge and the findings of …
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UPCEA Publishes Blog Post by Search Influence’s Alison Zeringue
On October 28, 2022, UPCEA (the leading association for professional, continuing, and online education) published the blog post “SEO & Digital Advertising: Jet Fuel for Your Higher Education Marketing Strategy,” by Search Influence Director of Account Management Alison Zeringue. For over 100 years, UPCEA has served public and private colleges …
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Search Influence to Present at the 2022 University Professional and Continuing Education Association (UPCEA) South Region Conference
Search Influence will co-present “The Devil’s in the Details: Using Technical SEO to Solve Your Website Woes” at the 2022 University Professional and Continuing Education Association (UPCEA) South Region Conference, along with fellow higher education marketing specialist, Alicia Jasmin, the Director of Marketing & Communications for the Tulane School of …
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Will Scott on Digital Disaster Plans for the Tampa Business Journal
Key Insights: Before a natural disaster occurs, audit where your customers find your business online so you have documented which channels to update in the aftermath. Be intentional with your messaging after a natural disaster, and demonstrate empathy. When you reintroduce your marketing strategy after a natural disaster, plan it …
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Create a Student-Centric Journey with the Marketing Funnel
Key Insights By creating a student-centric journey with the marketing funnel, universities can better understand the mindsets and behaviors of prospective students. When considering goals and tactics for your student-centric campaign, ensure your ask is appropriate to a student’s current mindset and behavior. To ensure your student-centric marketing plan yields …
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