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Internet Marketing Blog Posts by Jenna Movahed 
Jenna moved to New Orleans from Atlanta, GA after the horrific fall of the Falcons in the 2017 Super Bowl. Jenna graduate from Centre College where she received degrees in Behavioral Sociology and Anthropology while playing basketball. She is also the winner of the 2007 Hot Dog Eating Contest, women’s division, sponsored by Energizer Batteries. Jenna enjoys playing sudoku, parallel parking and Cheeto Puffs.
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Turn Data Into Decisions With Your 2025 KPI Dashboard
Key Insights KPI dashboards consolidate key performance metrics into a single, visually intuitive platform, providing clarity and actionable insights. Aligning KPIs across marketing, sales, and leadership ensures all teams work toward shared strategic goals. A centralized dashboard eliminates data silos, fosters collaboration, and enhances decision-making. KPI dashboards empower marketers to …
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Beyond the Hype: Is Geofencing the Right Strategy for Your Brand?
Key Insights While geofencing offers the unique advantage of targeting potential customers within a specific geographic range, it doesn’t guarantee ROI. Geofencing holds the potential to drive impactful results by targeting specific geographic locations, but its effectiveness varies based on a brand’s goals and audience. Geofencing is a potent tool …
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Why Advertising Costs Spiked in 2021, Particularly in Q4 (and What You Can Do About It)
Key Insights Advertising costs tend to be higher in Quarter 4 for all industries The iOS14 update in 2021 and the pandemic in 2020 magnified these trends in 2021 Plan ahead and anticipate this spike by creating a full-funnel strategy in advance to help offset these costs As we make …
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Gen Z is the Next Non Traditional Student: Move Them Down the Funnel with These 2 Tactics
Key Insights Since Generation Z (Gen Z) is the next generation of non-traditional learners, it’s essential to provide accessible and relevant information to this new generation of life-long learners. Two tactics in higher education marketing—Facebook/Instagram Lead Generation and Email Nurture campaigns—can help move prospective students through the funnel and one …
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Organic, Boosted, & Promoted Posts: What’s the Difference?
Remember the good ‘ole days when “marketing” meant buying full-page ads in the Yellowpages? Everything was so simple then. TV commercials ruled the airwaves, and people couldn’t help but hum the jingles of Pepsi, Ringpops, and Doublemint Bubblegum commercials. Back then, a catchy jingle was all you needed to give …
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Get the Most Out of Your Website With These Essential Google Analytics Metrics
In today’s world, having an online presence is essential to business. With 27,378,962 live websites currently using Google Analytics, most business owners have heard of Google Analytics. But simply knowing about Google Analytics isn’t enough. Learning how to use the platform can provide business owners with insight into targeted audiences …
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Why You Should be Posting on Google My Business
“Just Yahoo it,” said no one ever. It just doesn’t have the same ring as “Google it,” which was officially added to the Oxford English Dictionary and the Merriam-Webster Collegiate Dictionary in 2006. That’s because Google has practically monopolized internet searching. According to NetMarketShare, Google accounted for over 79 percent …
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