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SEO for Higher Education Institutions: Invest Now Or Pay Later
Key Insights: Institutions need to maintain a well-optimized online presence to ensure they connect with students effectively. Even though SEO is foundational for digital marketing, 51% of universities lack a well-defined SEO plan, representing a significant missed opportunity for increased visibility and engagement. SEO can’t be sidelined or delayed, especially …
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From the Minds of Higher Education Marketing Experts: Highlights From the UPCEA SEO Research Study
Key Insights Universities are investing in paid search, which demonstrates they see search as an important part of the prospect’s journey. However, SEO does not get this same level of investment. SEO is an underleveraged opportunity for schools to increase enrollment. SEO is critical in reaching prospective students and the …
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5 Higher Education Marketing Challenges Solved by SEO and Paid Digital Advertising
Key Insights SEO and paid digital advertising works. And because they are trackable and measurable, we assure you they do. Drive more qualified leads with SEO and paid digital advertising, which will help you capture prospects actively looking for your offerings. Reach your audience at all stages of the funnel …
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5 Actionable Healthcare SEO Expert Tips for Providers
Key Insights SEO is a critical component of any digital marketing strategy, but it can particularly help healthcare organizations expand their online reach. Investing in a strong SEO strategy for your healthcare organization can increase your website traffic, lead to a higher local search volume, and attract new patients. To …
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Healthcare Marketing Ideas: How to Communicate Through Severe Weather Events
Key Insights Unexpected events are just that — unexpected. Despite this, your healthcare practice can properly prepare for any unprecedented conditions by remaining proactive in pre-planning patient/provider communication strategies. Keep your messages in touch with current events. Adjust automated and pre-scheduled messages, social media posts, and newsletters to fit the …
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2020 Medical Search Trends: Medical Searches Met and Exceeded Pre-COVID Levels Across Specialities
This post was updated by Paula French on March 4, 2021 to reflect refreshed statistics and analysis. It was originally published in October 2020. Key Insights: Monitoring search trends can make your campaigns more effective because you can adjust your strategy based on the latest information. As of January 2021, …
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6 High School Interns Join the Search Influence Team as Part of YouthForce NOLA Partnership
Search Influence welcomed a cohort of six interns from YouthForce NOLA. YouthForce NOLA is a nonprofit organization that collaborates with businesses to prepare young people from underserved communities in New Orleans for fulfilling careers in high-demand industries. Search Influence and YouthForce NOLA have had a long-standing partnership that dates back …
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“Support Parks & Recreation” Campaign Wins “Best Strategic Use of Social Media” from US Social Media Awards
The 2020 US Social Media Awards selected Search Influence as the first-place winner of “Best Strategic Use of Social Media” for the digital marketing agency’s Together for Parks Alliance millage campaign. See the full list of 2020 winners here. In 2019, Search Influence ran a successful digital marketing campaign in …
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Search Influence to Host Webinar “Digital Marketing in the Times of COVID-19: What We’ve Learned and What’s Next”
April 14 marks the 30th day under the stay-at-home directive for New Orleans, where Search Influence’s headquarters are located. As we look to the future, we want to share learnings from a month of client status changes, closures, and postponed events. Join me (Paula French) and our Sales & Partner …
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Search Influence Offers Free Consulting Sessions to Businesses Impacted by COVID-19
If there’s one thing we can expect to be constant during this time, it’s that the landscape is changing rapidly. The past few weeks have been a whirlwind of fast decisions and agile updates to operations, marketing, and of course, our personal lives. We know some companies have been able …
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