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Internet Marketing Blog Posts by Paula Keller French 
Paula Keller French has worked to establish strategic digital marketing solutions for clients since 2009, when she joined Search Influence on the then 9-person team. Paula contributed to the company’s rapid growth by building and training a team of 30+ effective account strategists, and has led digital marketing strategy for Tulane University School of Professional Advancement, Audubon Nature Institute, New Orleans & Company, and Center for Restorative Breast Surgery. Paula enjoys playing digital marketing matchmaker by identifying the right marketing solutions to match business goals to help companies in almost any industry optimize their potential, with a heavy emphasis in higher ed, healthcare, and hospitality. Paula speaks often about digital marketing including past panels at UPCEA conferences, MozCon Local in Seattle, Pubcon Las Vegas, and Engage in Portland.
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Search Influence Offers Free Consulting Sessions to Businesses Impacted by COVID-19
If there’s one thing we can expect to be constant during this time, it’s that the landscape is changing rapidly. The past few weeks have been a whirlwind of fast decisions and agile updates to operations, marketing, and of course, our personal lives. We know some companies have been able …
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Search Influence Hosts Careers Open House December 10 and January 14
Potential candidates are invited to meet the team, learn about open positions and company benefits. We invite interested applicants to the office for an evening of networking, followed by presentations about the company, various departments, open positions, and company benefits. We are hiring for six open positions across four departments …
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Free Search Tools to Find the Best Deals for Black Friday and Cyber Monday
Ariel Tusa, Account Supervisor at Search Influence, kicked off the holiday shopping season by sharing online shopping tips with WVUE. Make the most out of your Black Friday and Cyber Monday with these money-saving tools: SlickDeals: Find the best in-store or online prices for items on your list. Users can …
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Search Influence Moves Headquarters to Central City, New Orleans
We moved on UP-town! After 5 years in our downtown headquarters on Gravier Street, Search Influence has moved our world headquarters just over a mile uptown, where we’ve taken over a 3-story building on Oretha Castle Haley Blvd. We’ll be joining the Youth Empowerment Project (YEP), Café Reconcile, Southern Food …
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THANK YOU to Our Small Business Clients!
Happy Small Business Week from the Search Influence team! We were founded in 2006 with the goal of helping small businesses succeed online. Today, we work to optimize the potential of businesses of many sizes, but this week, it’s all about our small business clients! Today we share with you …
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How to Balance In-house Marketing With an Agency
How Can an Agency Help Me If I Am a… Single Person Marketing Team Single person marketing “teams” can feel isolated and underappreciated. The business owner(s) expect you to handle it on your own, but as you’ve tried to run campaigns, manage vendors, write content, plan the strategy, update your …
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8 Facebook & Instagram Features You Might Not Know About
Facebook is going cross-country with a free conference, bringing it to 30 cities, including New Orleans! This is part of Facebook’s mission to better educate businesses in using their platform. They state that… “By 2020, we’re committing to provide 1 million US workers and entrepreneurs the digital skills they need …
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Top 5 Google Analytics Metrics for E-commerce Tourism Companies
With a growing number of travelers using mobile search to book their vacations, it’s a great time to be in the tourism industry, assuming you have an e-commerce option for your customers. Whether you’re offering hotel rooms, dinner reservations, or curated experiences, your customers are more likely than ever before …
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In Press Releases We Trust: Why They Matter More Than Ever in the Fake News Era
Cision, an ever-growing resource for media and businesses, released their 2018 State of the Media report, which is based on a survey of journalists globally. Over 1300 journalists responded from six countries, 48% of which work in print (newspaper and magazine), and most of which no doubt have an online …
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Mobile Travelers: 4 Ways Mobile Search is Used in Vacation Planning
We’ve come a long way from lugging around heavy guidebooks and drawing out routes on paper maps. In fact, we’ve even come a long way from planning vacations on desktop computers. Google shares that a growing number of travelers are planning vacations on their mobile devices, with mobile’s share of travel …
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