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The Return… of the Website
The website is back, y’all! Yeah yeah, we know they didn’t go anywhere, but for the last few years we have had a large shift to companies investing in their social media presence and building out experiences that their fans can interact with on Facebook. It made sense 100% of …
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Surprise Oscar Winner: jcpenney’s #YoursTruly Real-Time Marketing Campaign
During this evening’s 85th Academy Awards, jcpenney used real-time marketing to capitalize on our here and now, instant gratification tendencies by launching a strong activation through social media. The goal of the Oscars campaign was to grab new viewers and continue to update their more-than-outdated, less-than-classy image. To begin, their …
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The Power of Website Content: How to Improve Your Rankings
Today I’m here to tell you a little story about the power of website content. My cardinal rule is “If you want to rank for it, you better say so on your website!” The first step to improving your rankings for a given keyword is ensuring that your website provides valuable …
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Apple Maps + Local Search Kicks Google Maps to the Curb in iOS 6
Along with 200+ other new features on the new iOS6, the long awaited improvement to driving directions on your iPhone and iPad is here. No, it’s not a new and improved Google Maps app, but a homebrewed maps solution by Apple, including a local search database. As if I didn’t …
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Mobile Site SEO: Pier 1 vs. Crate and Barrel
Over the past year, we’ve been fielding many questions related to mobile websites — and specifically mobile site SEO. Should I get a mobile site? Where do I get a mobile site? Will a mobile site bring me more business? How will a mobile site affect my SEO? In the …
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Google FTC Investigation: The Inevitable has Become Reality
Google announced today that they received official notification from the U.S. Federal Trade Commission that it has started an investigation into allegedly unfair business practices. The monster search and advertising company has been called many things over the years related to their monopoly-esque control of the search market. In the …
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New Google Local Changes Everything
Google is rolling out a nationwide update that drastically changes the way prospective customers see you and your competitors through what Google calls “Place Search.” The new integrated results combine your organic and local rankings in a new Google algorithm intended to make finding businesses easier. Old results: New results: A …
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Recent IAB Study Proves Advantages of Online Marketing
The Internet Advertising Bureau (IAB) has released the results for their 2010 Half- Year study on Internet Advertising Revenue. Not surprising to many is that Internet Marketing Revenues for the 1st half of 2010 alone totaled $12.13 billion dollars – an 11.3% increase over the same period in 2009. If …
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Old Google Keyword Tool Gone – Oh My!
New Google Keyword Tool vs. the Old Google Keyword Tool – that is the question, or at least it was before the legacy tool, that I kept bookmarked ever since Google started encouraging SEOs to use the “new” tool, suddenly disappeared this past Friday. We knew the day would come. …
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The Many Faces of Google Maps
Google Maps… the Local Business Center… Google Places… so many faces, so many problems. While it brings me great happiness once an issue is resolved, when trying to work them out, it seems like it’s never going to end. In the past, I’ve used a puzzle as an analogy for …
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