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Internet Marketing Blog Posts by Ren Horst 
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AI in Higher Education: UPCEA Conference Takeaways to Improve Your SEO Strategy
This post was updated by Ren Horst on April 16, 2025 following this year’s conference. It was originally published on March 18, 2025. Key Insights At the 2025 UPCEA Annual Conference, speakers emphasized that higher ed marketers need to adapt their strategies to keep up with changing search behaviors, rising …
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SEO for AI Search: Protect Your Student Enrollment Pipeline [LIVE WEBINAR]
Join Search Influence and UPCEA on Thursday, April 17 at 2 PM ET / 1 PM CT for the live webinar, “SEO for AI Search: Protect Your Student Enrollment Pipeline.” This expert-led session will explore how AI-generated results are changing search behavior, plus what it means for your higher ed …
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Search Influence Named a Best SEO Campaign Finalist at the 2024 US Agency Awards
We’re honored to announce that Search Influence has been named a finalist in the Best SEO Campaign category at the 2024 US Agency Awards! This recognition highlights our collaboration with Halvorson Plastic Surgery, where strategic SEO drove meaningful growth in patient inquiries and expanded their reach to patients seeking quality …
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AI Content Marketing: Achieve More in Less Time [ANYWORD X SEARCH INFLUENCE WEBINAR]
Key Insights: AI content marketing is changing the way agencies, internal marketing departments, and freelancers go about their daily workflow. As more marketers add generative AI to their competitive toolkit, the gap between those who use AI versus those who don’t will grow. This makes jumping on the proverbial AI …
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Search Influence Makes the Inc. 5000 2024 List
We’re thrilled to announce that Search Influence has made it onto the Inc. 5000 list for 2024! This recognition marks the eighth time we have been honored by Inc., previously being listed on the Inc. 5000 six years in a row from 2012 to 2017 and on the Inc. 500 …
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Will Scott Talks Higher Education Schema in Seer Interactive Guest Blog
In a June guest blog for B-Corp certified digital marketing agency Seer Interactive, Search Influence Co-Founder and CEO Will Scott breaks down a fundamental, yet often overlooked, higher education SEO tactic: schema markup. Schema markup for higher education websites is a form of microdata added to a website’s HTML to …
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Search Influence and UPCEA to Present Higher Education Marketing Webinar: “Stop Wasting Budget: How to Get Better Digital Ad Results and Increase Satisfaction”
As a higher education digital advertiser, you know managing campaigns is no easy feat. Marketers need to contend with increased competition, limited resources, and a complex marketing landscape. Fortunately, with the right expertise and digital platform knowledge, your school’s marketing department can achieve your enrollment goals — if not surpass …
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Search Influence to Present on Higher Ed Marketing Metrics at the 2024 Annual UPCEA Professional and Online Education Conference
This year at the 2024 Annual UPCEA Conference, Search Influence will present an informative session titled, “Secrets of Highly Successful Enrollment Marketing Teams: Proven Strategies to Set & Reach Goals and Maximize Budgets.” Join us as we uncover the secrets to supercharging your enrollment pipeline through efficient higher education marketing. …
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Search Influence and UPCEA to Present Webinar: “What Gets Measured Gets Managed: Higher Ed Marketing Metrics Research Report”
53% of our higher ed marketing research respondents aren’t satisfied with their campaigns’ performance. How are you doing? On Wednesday, March 13, at 2 PM ET/1 PM CT, Search Influence and UPCEA will host the live webinar, “What Gets Measured Gets Managed: Higher Ed Marketing Metrics Research Report.” We’ll cover …
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Search Influence and UPCEA to Present Webinar: “The Power of CPI to Measure Higher Ed Success”
On Tuesday, October 24, Search Influence and UPCEA will host the live webinar, “The Power of CPI to Measure Higher Ed Marketing Success.” Join us for a discussion on all things cost-per-inquiry (CPI), calculating this metric, and what it means for your institution’s bottom line. The Power of CPI in …
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