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Internet Marketing Blog Posts by Ren Horst 
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Demystifying Higher Ed SEO’s Real ROI: Insights From Will Scott’s UPCEA Blog
For many higher education institutions, SEO is an untapped goldmine. Despite reigning in higher website visibility, user traffic, and conversion rates, colleges and universities overlook SEO as part of their digital marketing strategy. Why? They don’t see SEO as a tactic that will deliver a solid return on their investment. …
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Search Influence Director of Sales and Marketing Paula Keller French Appears on Suds and Search Podcast
On June 8, 2023, Paula Keller French, Director of Sales and Marketing at Search Influence, made her second appearance on SearchLab’s Suds & Search podcast to discuss higher education SEO. Suds & Search is a weekly podcast that features digital marketing experts who have in-depth conversations on all things search. …
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A Quick Intro to AI SEO
Key Insights: In the past few months, artificial intelligence (AI) has transformed the way marketers think about search engine optimization (SEO). From content creation and optimization to keyword research and link building, AI’s many use cases can benefit any SEO strategy — yours included. These tools can be a boon …
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Search Influence to Present at the 2022 UPCEA MEMS Conference
At UPCEA’s 31st Annual MEMS Conference, Search Influence’s Director of Account Management Alison Zeringue will co-present “Beat Brand Boredom: Aligning Brand With Student Experience to Reinvigorate Interest in Your School,” alongside Alicia Jasmin, Shiela Flatz, and Nico Rose — higher education marketing experts from the Tulane School of Professional Advancement …
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New Orleans CityBusiness Recognizes CEO Will Scott in the 2022 Power List
Key Insights Weekly business publication New Orleans CityBusiness highlighted Search Influence CEO Will Scott in its quarterly edition of the 2022 Power List. The July edition of the 2022 Power List focused on New Orleans’ top 20 influential professionals in the tech industry. From the agency’s early start-up days to …
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