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Internet Marketing Blog Posts by Search Influence 
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Don’t Be Afraid To Stop & Ask For Directions: Making Google My Maps for SABs
As promised in my last blog about the new Google My Maps, I’m here today to teach you how to how to create My Maps for service area businesses (often referred to as SABs) that have highlighted boundaries of what counties or parishes they service. Before we delve into this …
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The Hitchhiker’s Guide To The New Google My Maps: Coding 101
So along with many other recent Google Maps enhancements, Google has finally done away with the “Classic” My Maps. On September 16, Google sent an email to many users stating that “Google My Maps [was] being upgraded.” Recently, you were able to continue using Classic, but if you wanted you …
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Game On! Google’s Knowledge Graph Now Shows Video Games
As of a couple days ago, Google’s Knowledge Graph now includes information about video games! For those of you unfamiliar with the Knowledge Graph, it’s the box that appears on the right side of search results usually for searches like famous people, books, movies, and businesses. It includes pertinent, concise …
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Avoid Detours: Claim and Edit Your Apple Maps Listing with Maps Connect!
In the past, the only way you could edit Apple Maps listing was through user feedback on the mobile app. Recently, with our company’s big move from Uptown to the CBD New Orleans, the best way to go about getting our address updated in Apple Maps at that time was …
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The Beheading of Google Authorship
So unless you’ve been living under a rock, you already know, or at least have an idea, of what happened to Google Authorship. Back in June, we saw the ominous sign that Google removed Authorship circle count and photos from search results. Between its low implementation rates and high error of …
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5 For Friday – War Of The Week’s 5 Kings: Apple, BTC, Google, Pinterest, & IG
1. It’s Gold, It’s Gold Baby: The New iPad Air, That Is – Business Insider Apple is releasing a gold version of the iPad Air with the new launch. With the iPhone 6 being launched next week, the next Apple event in line will be in October. According to MacRumors, …
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Google Instant Verification Passes The Sentence & Swings The Sword
On July 31st, Google rolled out an instant verification option for local businesses that have already verified their websites with Google Webmaster Tools. There is, however, very specific cases. As the Google support page linked above states, it’s important to note “that some business categories may not be eligible for …
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Survive Your Serving of Google’s Pigeon Pie
Late last week, influencer Erika Karas wrote an informative blog about Google’s algorithm update, Pigeon. The new Pigeon update might make it more difficult for individual businesses to rank among sites that Google deems more useful and relevant to local searchers’ results. Most local directories received a boost in rankings …
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Mobile, Mobile, Mobile: Why You Should Be Optimizing In The App Store
Who are we kidding? Mobile is already here and it is here to stay. With the shift from desktop to mobile for everything you can imagine, and the continued growth of app creation, it has become extremely important for creators to optimize their apps for in-app store rankings. App Store …
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Google Changes The Way Authorship Shows In Search Results
Last Wednesday, June 25, John Muller, Webmaster Trends Analyst at Google, made a pretty big announcement on his Google plus page. In the ongoing effort for a better and more consistent mobile experience, Google has decided to remove authorship circle count and profile photos from search results. Muller said, “Our …
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