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Internet Marketing Blog Posts by Shira Pinsker 
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Lack of SEO Skills and Strategy Leave Critical Gap in Higher Education Recruitment Funnel, According to Study
Joint study into higher education recruitment strategies indicates foundational marketing tactics are missing the mark in execution. NEW ORLEANS, April 6, 2023— Research conducted by UPCEA, the leading association for professional, continuing and online (PCO) education, in collaboration with Search Influence, a higher education digital marketing agency, shows that higher …
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Search Influence Partners with the Louisiana Hospital Association for a Virtual Training
Search Influence presents “The Great Resignation: How to Stabilize and Even Boost Your Marketing in this Uncertain Time” in partnership with the Louisiana Hospital Association (LHA) on Thursday, Sept, 22, 2022. This is Search Influence’s fourth time partnering with the LHA for a virtual training exclusively for the organization’s members. …
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Search Influence Announces Platinum Partnership with Higher Education Association UPCEA
NEW ORLEANS, Sept 8, 2022—Search Influence, an ROI-focused, digital marketing agency, is now a Platinum Partner of UPCEA, the leading association for professional, continuing, and online (PCO) education. As part of the partnership, Search Influence will share its expertise on higher education marketing strategies and how institutions can optimize, measure …
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Search Influence Presents Virtual Training in Partnership with the Mississippi Hospital Association
Search Influence presents “Communicating Through Pandemic and Weather Events: Planning for Happier Patients” in partnership with the Mississippi Hospital Association (MHA) on Wednesday, May 18, 2022. This is Search Influence’s fourth time partnering with the MHA for a virtual training just for the organization’s members. The MHA is the statewide …
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Search Influence Certified as a Women-Owned Business
The Women’s Business Enterprise National Council (WBENC) has certified New Orleans-based digital marketing firm Search Influence as a women-owned business. In 2021, Search Influence COO and co-founder Angie Scott became a 51% owner of the company. To achieve certification, the WBENC validates that a business is at least 51% owned, …
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Search Influence Presents Virtual Higher Education Marketing Training, “How to Gain Stakeholder Trust in Your Marketing Plan ”
About the Virtual Training As an education marketer, it’s your job to help deans, admissions, and other stakeholders understand how new marketing strategies fuel student growth. Search Influence will guide you through how to build a case for new marketing efforts, including ways to demonstrate how your strategies impact your …
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Search Influence Presents Virtual Higher Education Marketing Training, “Marketing Data, Dashboards, and Decisions”
Search Influence will host Marketing Data, Dashboards, and Decisions on Tuesday, Dec 7, 2021 at 12pm EST/11am CST. Register for this training and our January session here. All registrants receive a recording of the first part of the series, as well as all upcoming sessions. About the Virtual Training Discover …
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Search Influence Hosts Higher Education Marketing Series, “Plan, Track, and Earn Buy-In for Your Higher Education Marketing Strategy”
Search Influence will host Plan, Track, and Earn Buy-In for Your Higher Education Marketing Strategy, a free, three-part training series. The series is designed to help higher education marketers create a strategic and measurable marketing plan and build excitement for the plan among stakeholders. Watch all three recordings here. Session …
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What is OTT and CTV? A Marketing Manager’s Guide to Advertising on Long-Form Streaming
Key Insights Consumers across all age groups have embraced streaming tv shows and movies. Advertising on streaming services offers many benefits over traditional TV advertising, including robust targeting and measurement, including individual or household information. By leveraging OTT, you can reach consumers with messages across multiple devices and platforms, truly …
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Search Influence Presents Virtual Higher Education Marketing Training, “How to Gain Stakeholder Trust & Buy-in on New Marketing Strategies”
Watch the recording of this training session here. About the Virtual Training As an education marketer, it’s your job to help deans, admissions, and other stakeholders understand how new marketing strategies will fuel student growth. Join Search Influence for a virtual training that demonstrates how to build a case for …
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