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Internet Marketing Blog Posts by Will Scott 
Will Scott has been working online since 1994. From a time when most people hadn't even heard of the internet, Will was putting it to work for business. As a former Vice-President of Local Matters a decade ago Will Scott was at the forefront of Online Directories. From Directories to Small Businesses to White Label services for Directories, Will has been getting top of page rankings for clients since the turn of the century. Search Influence, Will Scott's current initiative is a scalable production house for Search Engine Optimization, Local SEO and Social Media for small and midsize businesses. Whether direct or through their white-label partners, Search Influence compete successfully and profitably online. Nothing gives Scott more joy than watching his team members grow into top-notch online marketers.
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Website Promotion vs. Mainstream Media
Website promotion offers the only direct, un-fragmented advertising channel available. I am a member of BNI where I go, as a small business owner, to promote my business and extend my network. BNI is responsible for a lot of good referrals for Search Influence and I advise it to anyone …
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New Orleans Chiropractor Found Online – From Baghdad
Our client Dr. Gordon Dubois let me know about a call he got last week which just makes me happy. Dr. Dubois, owner of New Orleans Chiropractic got a call last week from a young service man who is on his way home. The call was from Baghdad! No, this …
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You don’t need the DOT com for domination in website promotion
I just had an interesting conversation in which I was reminded of how sad it must be to be a domain squatter. It is true that you can more easily attain good ranking if you have a domain name which matches your key phrases, but what if you bought a …
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TIP – In Website Promotion Every Page Is An Island
How do you plan to be found? If your business were on a deserted farm road in the middle of nowhere, how would you be found? Chances are, you wouldn’t be. Your web site and the pages within are the same way. Just because you’ve published a web site doesn’t …
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TIP – Search Engines Only Read Text
A big part of the way a search engine decides how to give you a good response is by looking at how closely what you type in to their search box matches the words they have in their database of web sites. For this reason, it’s critically important you use …
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TIP – Key phrases ARE search
Perhaps THE most important part of any search engine marketing campaign is key phrase selection. You can have the most optimized, organized, accessible web site on the planet, but unless you can be found for the key phrases for which people are searching you’re out of luck. In my opinion, …
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TIP – Don’t Slow Down the Spiders
In addition to being text deficient, a web site that relies too heavily on images or flash has another very serious problem to overcome. There are billions of web sites on the Internet and the search engine spiders (the pieces of software that crawl the web in search of new …
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Website Promotion Blogging
I just claimed this blog on Technorati. I must say, the more I learn about the ways in which a blog can interact with blog search engines the more I’m convinced of the value of blogging for website promotion. I was shocked when I discovered that Alexa attributes 12% of …
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Website Promotion Through Link Bait
Link Bait is such a fun phrase which really means: creating compelling content in the hope that people will link to it. We created for Search Influence a very simple search engine ranking analysis tool . It’s simple, but covers the basics. Our contention is that many of the techniques …
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Website Promotion is Good PR
So, we’ve established that website promotion is not voodoo, right? I’ve always been a big fan of killing two birds with one stone (metaphorically of course), and realize that sometimes we can all get a little bit of tunnel vision around one issue or pursuit. Web site promotion is a …
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