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Internet Marketing Blog Posts by Will Scott 
Will Scott has been working online since 1994. From a time when most people hadn't even heard of the internet, Will was putting it to work for business. As a former Vice-President of Local Matters a decade ago Will Scott was at the forefront of Online Directories. From Directories to Small Businesses to White Label services for Directories, Will has been getting top of page rankings for clients since the turn of the century. Search Influence, Will Scott's current initiative is a scalable production house for Search Engine Optimization, Local SEO and Social Media for small and midsize businesses. Whether direct or through their white-label partners, Search Influence compete successfully and profitably online. Nothing gives Scott more joy than watching his team members grow into top-notch online marketers.
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Small Business Expert Website Promotion – You’re the Expert
I take part in a few online forums and I think they offer a great place to learn and interact with others in the community. Just today I picked up on a thread which offered some great advice for small businesses in regard to more traditional marketing I’m re-posting my …
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Is Website Promotion more valuable than design
Or, as a subtitle: Who’s afraid of the big bad template? Ok, all of you design / aesthetic purists get your typing fingers ready. I believe in the project management triple constraint – there is always a trade-off among time, quality and resources. So put simply, in a world of …
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Is Website Promotion Just Good Salesmanship?
I’ve recently become enamored of the long sales letter – here is one of my favorite examples from the last couple weeks. He’s selling the hosting, he’s selling his money-making website, but mostly he’s selling the dream “Internet Riches” for next to nothing. The long sales letter speaks to a …
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Website Promotion is not Voodoo
For a couple years I’ve thought, about what would I blog? I’m sure lots of people have the same blank sheet syndrome about blogging. In August I spent a week at SES in San Jose, CA, and I was struck by one thing: most search marketing folks are still banking …
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PR + Social + Local Search = Boom!
This was my presentation at Local U Advanced in Santa Monica on 2/6/2019. It includes a number of case studies from clients in which we combined social media, public relations, influencer marketing and more to reinforce their authority in the local market.
