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Internet Marketing Blog Posts by Will Scott 
Will Scott has been working online since 1994. From a time when most people hadn't even heard of the internet, Will was putting it to work for business. As a former Vice-President of Local Matters a decade ago Will Scott was at the forefront of Online Directories. From Directories to Small Businesses to White Label services for Directories, Will has been getting top of page rankings for clients since the turn of the century. Search Influence, Will Scott's current initiative is a scalable production house for Search Engine Optimization, Local SEO and Social Media for small and midsize businesses. Whether direct or through their white-label partners, Search Influence compete successfully and profitably online. Nothing gives Scott more joy than watching his team members grow into top-notch online marketers.
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The AI Sandwich – Chatbots, AI, And The Marketer’s Conundrum
AI, Chatbots, and ChatGPT are revolutionizing the way marketers create content. I don’t believe it’s hyperbole to say, “this changes everything.” A friend described a good human/AI workflow as an “AI sandwich” and I think that’s about right. I go into much more detail in a post I wrote for …
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No. Don’t “Upgrade” to Google Analytics 4 (GA4). Instead, install it and run it in Parallel.
Don’t “Upgrade” To Google Analytics 4 (GA4) Just Yet Google has been urging Analytics users – mostly by email – to “Upgrade” to Google Analytics 4 (GA4). At Search Influence, we are installing GA4 but not “upgrading” just yet. No doubt, GA4 will be a great improvement, but there are …
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Shopify App Store SEO – A Quick and Dirty Guide to (App Store Optimization)
Key Insights Don’t Suck: Running your app store business with the same considerations as a real-world business can go a long way toward good Shopify App Store SEO. Think Like an SEO: SEO at its core is straightforward: keywords, content, and links. Write for the User, Mostly: What’s best in …
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Search Influence Celebrates 15 Years of Optimizing Potential
Holy cow, friends! 15 years. Wow. Search Influence is older than Angie’s and my second child who is heading to high school next year. We had a lot of ideas back then (most of which Angie helped me realize wouldn’t work). Looking back, it’s powerful to think this little endeavor …
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A Message from our CEO & COO
Please read below a message to our team from Will and Angie Scott, our co-founders and CEO, COO respectively, which Will delivered with the support of the Search Influence executive team on June 9, 2020. Dear Influencers, I want to start with a quote from Ibram X Kendi, an author …
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Search Influence Continues to Support You During COVID-19
To our clients and our community, As the COVID-19 pandemic continues to evolve, we feel it’s important to share with you Search Influence’s plans for business continuity. Our top priorities are the health and well-being of our team and their families, and our clients, their families, and their businesses. Our …
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Want to Learn the Key to Raving Fans for Your Brand? Authenticity!
Brand authenticity is in the eye of the beholder. It’s easy to see when a person or a brand is inauthentic, but it’s not as easy to put one’s finger on what actually is authentic. When actions don’t match words, it’s easy to see the inauthenticity. Boeing, for instance, previously …
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Website Cookies: Should You Be Concerned?
You’ve probably noticed that many sites notify you that they use cookies and ask you to save them. You may have also noticed that these notifications are more frequently appearing on sites. Why have cookies become so prevalent, and should you be worried? What Is a Cookie? A cookie is …
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Map Spam, Review Stars and Google Winning: Learnings from Local U Advanced 2019
Local U Advanced, in Denver on September 19, 2019, was a great event. It was the biggest Local U Advanced yet and jam-packed with great learnings for the assembled marketers. Local U has a few different formats for conferences. There are industry-specific conferences on demand, locally focused SMB conferences under …
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7 Qualities of an Effective Marketing Agency (and How to Test for Them)
I often joke that, in digital marketing, you’re an expert if you know more than the person you’re selling to. This was recently brought home to me while attending a startup conference: a member of the photography team, who was still an undergraduate in college, said he hoped to open …
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