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Internet Marketing Blog Posts by Will Scott 
Will Scott has been working online since 1994. From a time when most people hadn't even heard of the internet, Will was putting it to work for business. As a former Vice-President of Local Matters a decade ago Will Scott was at the forefront of Online Directories. From Directories to Small Businesses to White Label services for Directories, Will has been getting top of page rankings for clients since the turn of the century. Search Influence, Will Scott's current initiative is a scalable production house for Search Engine Optimization, Local SEO and Social Media for small and midsize businesses. Whether direct or through their white-label partners, Search Influence compete successfully and profitably online. Nothing gives Scott more joy than watching his team members grow into top-notch online marketers.
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8 Must Visit Eateries For BIA Kelsey SMB Digital Attendees
My colleague Neal Polachek, a noted analyst and advisor, wrote me an email asking my opinion on New Orleans restaurants. He is coming to town for the BIA Kelsey LEADING IN LOCAL: SMB Digital Marketing event. He mentioned Cochon, which is excellent, but I had a few other recommendations. If you’re …
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Our New Home: The Floor Between 12 & 14
According to USA Today, Otis Elevators’ records indicate that 85% of elevators do not have the number 13. Generally, the building owner will omit the 13th floor by skipping from 12 to 14 or by naming it “12B” or any number of strategic means to avoid the unlucky 13. Well, I …
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Un-blurring The Lines of The FTC and Native Advertising
To those of us in SEO and other forms of web marketing, native advertisements may seem like a God-send, the perfect combination of advertising power and positive user experience. The content-driven marketing platform is under a great deal of scrutiny, however, as it becomes more and more commonplace on the …
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Reputation Rescue: Dealing with Your Business’s Online Reviews
These days more customers are turning to their social networks and online review sites before making purchases. While local directories and review sites are important for your business’s online presence and SEO, it also opens up the door to both positive and negative reviews from customers. Copy and paste the code in the …
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Google +Post Ads Offer Near Limitless Exposure to Social Messages
Google has just announced a revolutionary social ads concept for brands dubbed “+Post ads.” +Post ads will allow marketers to re-package selected Google+ posts for promotion by way of Google’s display ad network. Unlike Facebook ads which live only within the walled garden, Google is taking the revolutionary step of …
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Why Call Tracking Numbers in Local SEO Make Me Angry
At a recent event I found myself ranting – yes, really, ranting and I understand there’s video – about what I think is a very big deal for SMBs and those who market for them. The topic at hand was call tracking and local search. Over the course of my …
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What Local U can do for Your Business
With Local U just around the corner, I’m getting really excited about the opportunity it’s bringing to New Orleans. While there are so many things I love about the this city, it’s not necessarily known for its booming tech industry… yet. Local businesses could use a technological boost, and that’s …
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SEO Copywriting Tips
SEO Copywriting is a critical facet of online marketing. We are constantly giving our writers SEO copywriting tips to help them deliver better content for our customers. As such, we’re going to start giving SEO copywriting tips right here. Some of these content tips may be more applicable to our …
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Results Pagination in Google Places View
For a while now, Google has been showing “Related Places” AKA “The Competition in places view. While looking at the results for one of our clients who has recently opened a new office for his law practice in a New Orleans LA suburb I came across this. Clearly Google is …
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Local Search Ranking Factors 2011
It’s always interesting to see the outcome of the annual “Local Search Ranking Factors” study. As contributors we have strong opinions about many elements, and like you, we’re always learning as well. Now that we’ve had a chance to review, we’ve identified: Places where we agree Criteria where, for us, …
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