This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
Internet Marketing Blog Posts by Will Scott 
Will Scott has been working online since 1994. From a time when most people hadn't even heard of the internet, Will was putting it to work for business. As a former Vice-President of Local Matters a decade ago Will Scott was at the forefront of Online Directories. From Directories to Small Businesses to White Label services for Directories, Will has been getting top of page rankings for clients since the turn of the century. Search Influence, Will Scott's current initiative is a scalable production house for Search Engine Optimization, Local SEO and Social Media for small and midsize businesses. Whether direct or through their white-label partners, Search Influence compete successfully and profitably online. Nothing gives Scott more joy than watching his team members grow into top-notch online marketers.
-
Yellow Pages & SEO – Print Dollars for Internet Dimes
I was having a conversation today with one of our clients for whom we do Yellow Pages SEO, and I swear I was transported back to the year 2000. It’s amazing to me that more than a decade after Yellow Pages companies first started getting their feet wet on the …
Continue Reading >> -
Reviewing the Yelp Review Filter
I’ve just published a longer article on the Yelp Review Filter, what it is, how to manage it and, of course, how to spam it. Since I wanted to make it a page rather than a post it doesn’t have comments so I’m putting up this post to collect comments. …
Continue Reading >> -
Actionable Social Media Analytics: Likes to Leads
Last week I had the pleasure of presenting on Social Media Analytics at SEMpdx SearchFest. Most of our customers have no interest in Likes and Followers for their own sake. What we’re interested in most is Leads. In other words, do our Social Media Analytics enable us to track actionable …
Continue Reading >> -
Barnacle SEO – Local Search Engine Optimization for The Sam’s Club Crowd
Barnacle SEO update for Pubcon New Orleans 2014 on slideshare: Barnacle SEO for Local Search at #Pubcon This post is republished here since the site on which it was originally published is now offline. Originally published. Many of the examples are no longer valid, but I hope the screenshots are still …
Continue Reading >> -
Foursquare Survey Contest Winner Announced
We’d like to congratulate the winner, chosen at random, from our respondents to the first-ever Foursquare advertiser study. In order to be completely fair, we picked the entry at the halfway point (#65 of 130 respondents). And the lucky winner was Jeff McAvoy of the Urban Ecology Center. The Urban …
Continue Reading >> -
Influencer Profile: Rodney Hess
This is the first of what I hope will become a regular series in which you, our readers, get to know a little more about the most important thing at Search Infleunce, our team members. Rodney Hess is on our Account Management team, supporting Paula Keller and maintaining customer relationships …
Continue Reading >> -
CityGrid Media (an Orange Soda Investor) Scummy Lead Generation
CityGrid Media, who recently invested significantly in Orange Soda (an SEO/PPC firm out of Utah) has chosen to use the favored tactic of Nigerian princes and Offshore Link-Exchangers to drum up business for their new partner Orange Soda. I’m very surprised to see this kind of thing from a company …
Continue Reading >> -
Plastic Surgery SEO – The Lighter Side: “Big Tits”
A friend and colleague forwarded me this wonderful little ditty. She does some of the best plastic surgery websites at the helm of her design and development company, and she knows what appeals to the viewer. We do a fair amount of Plastic Surgery SEO around here and she knows better …
Continue Reading >> -
Matt McGee’s 7 Questions – How does Hall Piano stack up?
I posted a link to Matt McGee‘s 7 Questions Small Businesses Should Be Asking and got this question from one of our customers, Steve Kinchen at Hall Piano Company. It was a great excuse to do a little impromptu analysis. We may do a brief series of these. Steve Kinchen: …
Continue Reading >> -
Foursquare Survey Results
Though it’s been months, I’m finally publishing the Foursquare Survey Results from SMX Advanced I will come back and update this post with analysis from the various slides. Foursquare Survey Results Slides View more presentations from Search Influence. Here’s the original post about the survey.
