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Internet Marketing Blog Posts by Will Scott 
Will Scott has been working online since 1994. From a time when most people hadn't even heard of the internet, Will was putting it to work for business. As a former Vice-President of Local Matters a decade ago Will Scott was at the forefront of Online Directories. From Directories to Small Businesses to White Label services for Directories, Will has been getting top of page rankings for clients since the turn of the century. Search Influence, Will Scott's current initiative is a scalable production house for Search Engine Optimization, Local SEO and Social Media for small and midsize businesses. Whether direct or through their white-label partners, Search Influence compete successfully and profitably online. Nothing gives Scott more joy than watching his team members grow into top-notch online marketers.
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Local Search Summit at SES Chicago
I’ll be making a very quick trip to Chicago on Monday to do a couple presentations at the Local Search Summit. I’ll be solo presenting with Steve Espinosa moderating on uses of Social Media for local search. And, I’ll be jointly presenting with Steve on Mobile applications and their importance …
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Will Scott to Speak on Local Search Ranking Factors at SMX East
President and founder of the New Orleans SEO company Search Influence, Will Scott often participates in conferences and seminars. Oct 5-7, he will be presenting at the Search Marketing Expo East 2009 on how important local search ranking factors help drive traffic to small business Web sites. In a recent …
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LinkedIn Company Profile Tutorial from Dream Systems Media
Our colleauge Mat Siltala of Dream Systems Media (Mat was Social before Social was cool) has a nice video tutorial with some great screen shots on how to set up your LinkedIn Company Profile . Among the benefits are: One more positive reference for your brand (reputation management) Ability to …
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As soon as you have a pro-peace rally, I'll be there
I was once asked why I don’t participate in anti-war demonstrations. I said that I will never do that, but as soon as you have a pro-peace rally, I’ll be there. Mother Teresa http://www.woopidoo.com/business_quotes/authors/mother-teresa/index.htm
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Facebook Marketing – Sneaky, Subversive, Effective!
The tactics of Local Facebook Marketing just got a whole lot easier to understand. Sarah Smith gave up the goods in her presentation at the Local Search Summit. It turns out there are some very subversive ways to use current Facebook technologies. Marketing on Facebook just got a lot easier. Don …
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Twitter for Local Business
This is the slide deck from my presentation at Local Search Summit “Using Facebook & Twitter to Drive Local Leads” this afternoon. We had a great crowd and I enjoyed the heck out of putting this slide show together. I was trying to position some real tactics in using Twitter …
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Use Twitter for Business? Tell Us About It
UPDATE: At the suggestion of Terri Troncale I want to invite submissions for non-profits as well. Please, please – fans, recommend your favorites! I’m really happy to have the businesses self-submit but I want to get rid of these iTunes cards 😀 Also, my original limitation on location was because …
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Maximizing that Press Release Link – Janet Meiners Thaeler
On our pal and colleague Matt Siltala ‘s site, Dream Systems Media, they just posted a great article from Janet MeinersThaeler, @NewspaperGrl on press releases and their SEO value. We LOVE online PR around here! The post is about online PR and how a press release can get you quality …
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Unethical Customer Reviews Can Cost You Big
Lifestyle Lift is learning the cost of unethical customer reviews. The New York State Attorney General has reached a $300,000.00 settlement with cosmetic surgery company Lifestyle Lift in response to fabricated consumer reviews. It appears that Lifestyle Lift was directing employees to spend their time in reviewing their own facilities. …
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Business Incentives, Power Networks and a Whole Lotta Soul
So, I’m sitting in a fancy sushi restaurant in LA a couple weeks ago with a friend, who’s also a client. Everybody’s thin and beautiful (except us, of course), the decor is slick and gorgeous and the sushi and company were awesome. We’re talking business and Marc says to me …
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