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Internet Marketing Blog Posts by Will Scott 
Will Scott has been working online since 1994. From a time when most people hadn't even heard of the internet, Will was putting it to work for business. As a former Vice-President of Local Matters a decade ago Will Scott was at the forefront of Online Directories. From Directories to Small Businesses to White Label services for Directories, Will has been getting top of page rankings for clients since the turn of the century. Search Influence, Will Scott's current initiative is a scalable production house for Search Engine Optimization, Local SEO and Social Media for small and midsize businesses. Whether direct or through their white-label partners, Search Influence compete successfully and profitably online. Nothing gives Scott more joy than watching his team members grow into top-notch online marketers.
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Will Scott Featured in Mike Blumenthal’s Loci 2008
I’ve been so busy with the turn of the year that I forgot to mention that I had a rare opportunity to contribute to Mike Blumenthal’s Loci 2008. For those of you who don’t know, Mike is THE authority on Google Maps and Local. I’m very proud to have been …
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YPA Blog – File Under D
The Yellow Pages Association has launched a blog . I added it to my feed reader under Local Search. I put it there because I don’t have a category for Dinosaur or Dead Trees or Dying industry 🙂 I kid — I think the Yellow Pages has 5-10 years of …
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Authority, Trust and Yellow Pages Advertising
Trust: to have confidence or faith in Authority: the power or right to give orders or make decisions Yellow Pages: a telephone directory listing businesses by category Often as Search Marketers we use words which have been redefined by our industry without thinking about how they’ll be understood by customers. …
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Online PR – Making A Positive Contribution
My friend, and a very smart local entrepreneur, Chris Schultz wrote an interesting piece entitled 10 Tips for Launching Your Startup in which he makes a pretty bold statement relative to PR (that’s public relations, not PageRank, for you search geeks). There are a ton of other great posts on …
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Revised Website Design Thanks To All Your Input
Updated after another day of marathon editing by Aimee: Wow! Talk about some great feedback! Thanks to everyone’s input we already have an updated theme incorporating all that feedback. Please feel free to reference the original (and of course the comments). I’m feeling pretty good about the current design. I …
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Please Help Redesign The Search Influence Web Site
UPDATE: We have incorporated all of the weekend’s input and put together a new version ). Please go have a look! And of course, feel free to look at the below and comment in either place. — My good friend and colleague Aimee Ellingsen, a fabulous designer who’s portfolio is …
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BizzSpot & BBB taking a page from the Merchant Circle playbook
BBB, BizzSpot partnership takes a shady tack to entice local businesses. So, it’s taken me a few days to get back to this, but I was blown away by a recent cold-call from a company purporting to be the marketing arm of the Better Business Bureau. I think everybody knows …
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Interviewing An SEO Company – It Helps to Ask The Right Questions
I had the great experience recently to be interviewed in a lengthy email by Natalie, the Office and Marketing Manger, of an Atlanta Office Cleaning company Clean-Guard Inc. She sent me an email with a list of questions which were based in large measure on a list at SEOConsultants.com. It …
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Humble Apology to My Commenters
Oddest thing, We seem to have lost the comment notification emails. Hmmm… So, my apologies to my recent commenters for so long an approval process.
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Do You Know The Way to (SES) San Jose
As it turns out I have a spared full pass to SES San Jose. One of my team mates couldn’t make it. So, anybody who’s been procrastinating rejoice! You’ll have to sport the brand of my friend Mike Jansma’s online jewelry store Gem Affair. They have a great selection of …
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