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Client Insider Education and News
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Could You Be Landing Better Leads? – April Client Insider
It’s Time to Say Yes to Landing Pages Focused, optimized, and designed to deliver qualified leads We’ve seen it firsthand: dedicated landing pages drive stronger results for your ad campaigns. If your campaigns send ad traffic directly to your website, you could be missing a major opportunity to improve lead …
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Turn Clicks Into Customers With Smarter Ad Data – March Client Insider
Boost Ad Results with Enhanced Conversion Tracking Optimize campaigns for quality leads, not just any leads We’ve tested a new strategy to improve your ad results and are now rolling it out to eligible clients. Your Account Manager may reach out to discuss how integrating your CRM data can enhance …
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AI’s Impact on SEO: Your Top Questions Answered – February Client Insider
Stay Competitive in an AI Search World Worried About AI’s Impact? We’re Here to Help The rise of AI in search engines – often referred to as AI Search or AI Answers – is transforming the digital landscape, reshaping how businesses approach SEO. On Google, AI-generated snippets called AI Overviews …
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What Does “Optimize” Really Mean? – January Client Insider
Trust your Marketing to a Team, Not a Machine Expert oversight, constant adjustments, and data-driven strategies to drive results. Success in advertising requires more than just automation—it takes a human touch. Ever wondered what goes into managing your campaigns? Your management fee is an investment in expert-driven strategies to …
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Cookie Tracking 101 – November Client Insider
Digital advertising targeting is changing, and it’s not as scary as it might sound. You may have heard chatter about the “death” or deprecation of third-party cookies. Today’s Client Insider will help you better understand what this means and how it’s changing the world of digital marketing and advertising. …
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Lights, Camera, Action: Add Video Marketing to Your 2025 Strategy
Transform Your Marketing Strategy With Video in 2025 Video content stands out by fostering connection, enhancing brand recall, and driving action. With consumers exposed to an average of 5,000 ads a day — ten times the number from 50 years ago — cutting through the noise demands a more strategic …
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How Search Influence Uses AI to Improve Your Ad Results – April Client Insider
Unlocking Conversions: Meta and LinkedIn Introduce Advanced AI Targeting Discover how predictive audiences and Advantage+ targeting can elevate your advertising campaigns. New Meta and LinkedIn AI Features Help “Find” Conversions As part of our ongoing commitment to optimizing your advertising campaigns, we’re excited to introduce you to the powerful AI …
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