Client Insider Education and News

• Turn Clicks Into Customers With Smarter Ad Data – March Client Insider

  March 18, 2025 by in Client Insider Alison Zeringue - Comments Off on Turn Clicks Into Customers With Smarter Ad Data – March Client Insider
  

  Boost Ad Results with Enhanced Conversion Tracking Optimize campaigns for quality leads, not just any leads We’ve tested a new strategy to improve your ad results and are now rolling it out to eligible clients. Your Account Manager may reach out to discuss how integrating your CRM data can enhance …
  Continue Reading >>

• AI’s Impact on SEO: Your Top Questions Answered – February Client Insider

  March 07, 2025 by in Client Insider Michelle Neuhoff Boyd - Comments Off on AI’s Impact on SEO: Your Top Questions Answered – February Client Insider
  

  Stay Competitive in an AI Search World Worried About AI’s Impact? We’re Here to Help The rise of AI in search engines – often referred to as AI Search or AI Answers – is transforming the digital landscape, reshaping how businesses approach SEO. On Google, AI-generated snippets called AI Overviews …
  Continue Reading >>

• What Does “Optimize” Really Mean? – January Client Insider

  February 04, 2025 by in Client Insider Alison Zeringue - Comments Off on What Does “Optimize” Really Mean? – January Client Insider
  

    Trust your Marketing to a Team, Not a Machine Expert oversight, constant adjustments, and data-driven strategies to drive results. Success in advertising requires more than just automation—it takes a human touch. Ever wondered what goes into managing your campaigns? Your management fee is an investment in expert-driven strategies to …
  Continue Reading >>

• Cookie Tracking 101 – November Client Insider

  November 21, 2024 by in Client Insider Marissa Maggio - Comments Off on Cookie Tracking 101 – November Client Insider
  

    Digital advertising targeting is changing, and it’s not as scary as it might sound. You may have heard chatter about the “death” or deprecation of third-party cookies. Today’s Client Insider will help you better understand what this means and how it’s changing the world of digital marketing and advertising. …
  Continue Reading >>

• Lights, Camera, Action: Add Video Marketing to Your 2025 Strategy

  October 24, 2024 by in Client Insider, Video SEO Alison Zeringue - Comments Off on Lights, Camera, Action: Add Video Marketing to Your 2025 Strategy
  

  Transform Your Marketing Strategy With Video in 2025 Video content stands out by fostering connection, enhancing brand recall, and driving action. With consumers exposed to an average of 5,000 ads a day — ten times the number from 50 years ago — cutting through the noise demands a more strategic …
  Continue Reading >>