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Content Marketing Education and News
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3 Things Leonard Cohen Taught Me About Content Marketing
On Thursday, November 7, the legendary singer/songwriter and poet Leonard Cohen passed away. Being a fan of his music, I reflected on the impact of his art and remarkable career. It didn’t take me long to figure out that there’s a wealth of writing wisdom in his life that can …
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Freelance Friday: 10 Tips to Make Working From Home Work for You
This blog is part of our Freelance Friday series, where we discuss everything and anything related to freelancing. If you are a freelance writer and are looking for additional work, consider applying at Search Influence. 1: Create a Great Working Environment Setting up a designated work area is crucial to …
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Freelance Friday: 8 Tips for Freelancers to Stay Healthy and Happy
This blog is part of our Freelance Friday series, where we discuss everything and anything related to freelancing. If you are a freelance writer and are looking for additional work, consider applying at Search Influence. Freelancing can be tough on the mind and body. For the most part, you are …
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Freelance Friday: What Is Freelancing? And How Do You Get Started?
This blog is part of our Freelance Friday series, where we discuss everything and anything related to freelancing. If you are a freelance writer and are looking for additional work, consider applying at Search Influence. Poke around on the internet for long enough and you are certain to come across …
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How to Repurpose Your Content Again and Again and Again
National Simplify Your Life Week: easier said than done, right? There are so many balls to juggle every day, the idea of adding a complex online marketing campaign to a to-do list sounds unbearable. But online marketing doesn’t have to break the minute-bank. By maximizing your content, you can get …
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4 Tips for Finding the Right Blog Length in 2016
When you have your own blog, there are a lot of things to consider if you want it to be successful. One common question people ask is, “How long should a blog post be?” Unfortunately, there is no cut-and-dry answer. Instead, the length of a blog post should depend on …
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Bloggin’ Like “The” Boss: Think Like Bruce Springsteen to Boost Your SEO
Keeping up with the ever-evolving world of SEO can be overwhelming. Blogging has been considered a beneficial marketing tool since the late 1990s and continues to be an excellent way to keep your business’s SEO relevant and reliable. However, just because blogging has been around for some time does not …
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Upgrade Your Website with Fresh Content and Some Help from Beyoncé
In this ever-evolving age of Google, there seems to always be a way to upgrade your website and its search engine presence. Fresh content will not only ensure your website is up to date, but it can also inform your frequent customers of new information, let Google know that it …
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How to Rein in Your Content Marketing Budget
Scope creep. A concept that strikes fear in the heart of every project manager. Content can be a slippery slope when you’re racing against the competition to build your brand, show your expertise, and earn the trust of your customers, you may find yourself sacrificing quality to post new content …
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Write Content Worth Reading: 3 Listicle Hacks from the Pros
Listicles have infiltrated our culture with a gusto that can only be compared with that of the emoji. It is now a common occurrence for one to set a 10 p.m. bedtime only to get lost in the depths of BuzzFeed, furiously clicking on any headline that references some obscure …
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