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Content Marketing Education and News
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Two Easy Ways to Avoid Sending Your Readers into a Grammar Rage
I am terrified to write this post. As anyone who has ever corrected someone else’s grammar in writing can tell you, I’m going to make a mistake. I have no doubt that someone will notify me of my horrendous grasp on the English language via irate (hopefully misspelled) comments. I …
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Clarity, Enthusiasm, Persuasion — 5 Copywriting Tips From The Pros
Being a copywriter can often times be stressful. If you’re developing content for your own business, you often have to consider the impact of what you’re saying and tweak your wording to sell your product in the best light possible. Developing the art of copywriting takes times and involves developing …
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Write It Like Letterman: Finding Your Voice by Copying Others
So a couple of weeks ago we had a little thing called
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Write it Like You Own It: Defining Online Content Authority
As a writer, one of the first and most integral choices you have to make before you put one single word onto the page is disarmingly simple, and yet deceivingly complex: what authority, if any, do I have? The answer to this one simple question will define the tone of …
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Copy This Copy – The Importance of Clean Content
Having clean, edited online copy is vitally important. Whether we’re talking about content for a website or a blog, it can make a big impact — for better or for worse. As Mitt Romney’s campaign recently found out, even text written for mobile apps should be given a close look …
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Newsletter Marketing 101: Why Your Customers are Ignoring You
Do your email newsletters never get opened? Do your fans often ignore you on your social media outlets? Many small business have trouble figuring out how to engage their customers and potential customers. How you communicate with them is important, and newsletter marketing is a big part of that. Whether …
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What to Expect From Your Email Marketing Campaign
I’ve sent out a few newsletters in my time at Search Influence, and I’ve had to curb the client’s expectations more than once. Email marketing can be a time-consuming, arduous process and returns what seems to be very little. While email marketing is becoming more obsolete in this social media-dominated …
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Guest Post & Infographic: 6 Ways You Can Use Google+ to Build Authority
Kaila Strong is an Account Manager at Vertical Measures. Internet Marketing Infographic by Vertical Measures Knowing how to build website authority is essential both in terms of increasing traffic and maximizing sales. With the emerging popularity of Google+, just about anyone with a Google profile can utilize the platform to …
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Search Influence Contract Writer FAQ
Are you now, or have you ever been a contract writer for Search Influence? If you answered yes, you’re in the right place, because this FAQ post can answer any and all questions you may have. If you said no, you can read all about our guidelines for freelance writers …
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SEO Copywriting Tips
SEO Copywriting is a critical facet of online marketing. We are constantly giving our writers SEO copywriting tips to help them deliver better content for our customers. As such, we’re going to start giving SEO copywriting tips right here. Some of these content tips may be more applicable to our …
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