This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
Content Marketing Education and News
-
5 For Friday — Links, Stories & Posts For Your Weekend
12 Incredible Internet Activists Changing the World Through Social Media — Mashable In honor of World Humanitarian Day, Mashable has assembled a collection of 12 movers and shakers in the human rights world who are using social media to pitch campaigns and raise awareness about issues from illiteracy to world …
Continue Reading >> -
The Huffington Post’s Business Strategy – SEO and Content Farms vs Branding and Customer Loyalty
There has been much discussion about the Huffington Post since the announcement of its acquisition by AOL early this month. There has been a lot of praise and criticism for its internet marketing and SEO tactics including content-farming, a practice of creating, many times tremendously low quality, pieces solely for …
Continue Reading >> -
To blog, or not to blog
On Tuesday our paid search manager, Anthony Coleman wrote an excellent blog: “What small Business can learn from Comics”. In two days of publication we have seen over 700 visits to his blog post, making it the most popular blog in Search Influence History. I feel we may have a …
Continue Reading >> -
Effective Online Marketing Messages: How to Pace Yourself
A couple of weeks ago I wrote a post about over-saturating the market with online business communication. While in the last post we gave you tips on how to tell if you are indeed over-saturating the market, we promised we’d do a follow up with some steps to take to …
Continue Reading >> -
Email Marketing for Small Business: 9 Things Not to Do
I am all about receiving e-mail marketing from eCommerce sites that I am interested in. Seriously – my personal e-mail inbox has 2,445 unread messages – I sign up for everything 🙂 With that said, you have to say something enticing for me to open your e-mail. And, for some …
Continue Reading >> -
Duplicate Content: Bad News for Rankings
Recently, I received the phone call that no one in SEO ever wants to receive. In a nutshell, our clients’ site had completely fallen off the rankings. I, of course, began scrambling for what could have possibly happened within a week- the final result…..duplicate content! (Disclaimer: We did not place …
Continue Reading >> -
Secret of Successful E-Mail Newsletters
Many clients ask what the point of an e-mail newsletter is and how it can help them grow their business. Will people read it? Will it clog up potential customer inboxes? How much is it? There are several reasons I recommend e-mail newsletters. Not only do they provide free information, …
Continue Reading >>