Digital Advertising Education and News

• How to Drive Better Results with a Stronger Agency Relationship

  October 20, 2021 by in Digital Advertising Sam Merritt - Comments Off on How to Drive Better Results with a Stronger Agency Relationship
  

  Key Insights Define and communicate your goals. Designate a decision maker and stakeholders. Make time for your agency. Be open to sharing your business results. Provide feedback to your agency partners. A great relationship and a solid rapport with your agency lays the groundwork for excellent results and ideal collaboration …
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• Should You Switch to Google Analytics 4?

  August 03, 2021 by in Digital Advertising, Industry Insights, Marketing Analytics David Fransen - Comments Off on Should You Switch to Google Analytics 4?
  

  Key Insights: A new version of Analytics is available and comes with some major changes. Google Analytics 4 (GA4) is more beneficial to those with both website and app properties to track together than for website-only users. We recommend setting up both old (Universal) and new (GA4) properties to run …
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• Which Email Marketing Strategy Will Help Me Reach My Goals?

  August 18, 2020 by in Digital Advertising Emily Breaux - Comments Off on Which Email Marketing Strategy Will Help Me Reach My Goals?
  

  Key Insights Email marketing is still 100% relevant Establish specific goals for your email marketing campaign Determine the metrics you want to measure before executing your campaign Think of conversion and retention campaigns as umbrella campaigns. Choose a more specific subset campaign once you decide which aligns best with your …
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• Facebook Ads Boycott: What Advertisers Need to Know

  July 01, 2020 by in Digital Advertising Alison Zeringue - Comments Off on Facebook Ads Boycott: What Advertisers Need to Know
  

  Key Insights: A Facebook Ads boycott is taking shape under the hashtag #StopHateforProfit aimed at forcing action from Facebook regarding its policies on hate speech, political ads, and disinformation. While the list of brands pausing Facebook Ads grows, so does the opportunity for smaller or competitor brands to eat up …
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• In Uncertain Times, Stretch Your Budget with Online Advertising

  June 15, 2020 by in Digital Advertising, Healthcare Marketing, Higher Education Marketing Alison Zeringue - Comments Off on In Uncertain Times, Stretch Your Budget with Online Advertising
  

  Throughout these past few months, our industry has experienced roadblocks, challenges, and changes that alter the way we look at the work we do for our clients. We will take a look at three clients and how their experiences measure up to what the experts say about advertising and marketing …
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• Should You Advertise During COVID-19? Here’s What the Experts Are Saying

  May 15, 2020 by in Digital Advertising Alison Zeringue - Comments Off on Should You Advertise During COVID-19? Here’s What the Experts Are Saying
  

  The dramatic increase in media consumption due to global stay-at-home orders has led to changes in consumer behavior. The data from Facebook, Instagram, and streaming services for television gives us insights as to how we can adapt digital marketing to align with these consumer shifts. Before this time, video was …
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• 3 Reasons Why YouTube Advertising Is More Effective Than TV Advertising

  May 07, 2020 by in Digital Advertising Marissa Maggio - Comments Off on 3 Reasons Why YouTube Advertising Is More Effective Than TV Advertising
  

  Advertising on YouTube grows in popularity each year—especially in 2020, as viewers shift their attention online during the COVID-19 pandemic. Between 2014 and 2016, the number of small-and medium-sized businesses advertising on YouTube doubled (Source: YouTube Global Internal Data, Global, 2016). Traditional TV advertisers should reevaluate whether YouTube can produce …
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• 4 Campaign Strategy Changes During COVID-19

  April 29, 2020 by in Digital Advertising Ariel Tusa - Comments Off on 4 Campaign Strategy Changes During COVID-19
  

  COVID-19 has impacted every person and business across the globe, and the environment changes daily. Updating your marketing and advertising strategies during this time can be overwhelming. We can help you figure out where to start and what to change! This guide covers four campaign strategy changes to help navigate …
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• The Most Important Facebook Ad Metrics for Achieving Your Goals

  March 20, 2020 by in Digital Advertising Tracy Stoller - Comments Off on The Most Important Facebook Ad Metrics for Achieving Your Goals
  

  By now, most marketers buy into the idea that they need to advertise on Facebook and Instagram, but how do they know if those ads work? Enter about a million metrics to analyze. That’s only a fraction of what is available, and yes, it can get overwhelming pretty quickly. The …
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• Digital Marketing vs. Traditional Marketing

  February 10, 2020 by in Digital Advertising Madison Nims - Comments Off on Digital Marketing vs. Traditional Marketing
  

  If you’re having trouble deciding where you should spend your marketing dollars in 2020, then you’ve come to the right place. As the world becomes more digital, the way we market will continue to evolve. While traditional marketing has its successes, digital marketing is changing the way businesses are marketing …
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