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Digital Advertising Education and News
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Three Ways to Improve the Quality Score of Google Ads
At first, Quality Score may seem like an arbitrary number attached to your keywords, but there is so much that goes into it. Once you learn how to improve and maintain a keyword’s Quality Score, you can feel confident that you’re also improving the overall health of your Google Ads …
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Facebook’s Pared-Down Targeting is the New Deal… But Is It a Big Deal?
If you are as enthusiastic about Facebook advertising as the nerds at Search Influence, then 2019 was an exciting year for you. Among other developments, Facebook made some major changes to their targeting options, beginning in the Spring with new requirements for Special Ad Categories like housing, financial services, and …
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15 Quick Tips on Using Geolocation Targeting for Your Law Firm
Once upon a time before GPS and Bluetooth, marketing your firm was an absolute nightmare of unknowns and shots in the dark. There’s a limit to the amount of kitschy commercials you can make, right? The era of big tech is upon us, and if you haven’t tapped into Geofencing …
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How to Use Google Shopping to Increase Retail Sales
It’s more important for retailers, now more than ever, to capitalize on the internet as an additional revenue source for their businesses. The vast majority of internet users in the U.S. are expected to shop online this year, with Statista estimating that 80% of all internet users in the country …
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Capture More Potential Applicants With Lead Generation Ads
Students rely on search engines to research and evaluate the colleges they are interested in attending. As an institution of higher education, you should nurture them from the early stages of research to when they begin applications. The applicant cycle, according to PerfectSearch, can take up to two or more …
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Sad That Google’s Retiring Average Position? Here’s How You’ll Be Better Off
As Google has grown into an advertising powerhouse, it has created and improved ad performance metrics. After all, why would advertisers stick around without actionable data for boosting performance? Average Position is one metric that has been around since the launch of AdWords in 2000. You, like many other advertisers, …
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A Physician’s Guide to Choosing Target Audiences on Facebook
One of the most important assets in any physician’s marketing strategy is knowing your potential patients. In a field as diverse as medicine, this can mean the difference between success and failure. Therefore, we’ve put together a helpful guide to Facebook’s targeting tools to help build and improve your online …
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How to Track the Success of Your Online Ads
Marketing can sometimes feel like a black box to business owners. Luckily, with digital marketing, there are ways to track pretty much everything so that you can know exactly how your campaigns are performing. As a marketer, I’m often up to my elbows in Excel sheets, pouring through the data …
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Common Google Analytics Terms Explained
Google Analytics is a free service provided by our friends at Google that automatically collects and allows you to analyze data about your website visitors. Google Analytics is an essential tool for digital marketers, businesses, bloggers, and everyone in between with a website. Google Analytics can help guide your decision-making …
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Your Guide To Google’s Newest Search Ad Type: Responsive Search Ads
It seems lately that the changes to Google Ads and the types of ads you can create have been coming faster than some advertisers can handle. A few years ago, expanded text ads were a revelation. More headlines and higher character counts had us all loving the extra real estate …
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