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Digital Advertising Education and News
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CCPA and Political Ads: What You Need To Know and Why It Can’t Wait ‘til 2020
The recently-passed California Consumer Privacy Act and proposed changes to political ads will change the digital marketing landscape in 2020. I know what you are thinking: 2019 just started, why should I already be concerned about complying with new rules and regulations that go into effect in 2020? As many …
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Guide to Facebook’s Lead Generation Ads: What Can They Do for Your Business?
You’ve probably heard this a million times by now, at least a couple thousand from us—if you aren’t on Facebook, then you’re doing your digital marketing all wrong. There are more than 2 billion people around the world who actively use Facebook monthly, and on average those people spend about …
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How to Drive Conversions With the Right Contact Form—And What to Avoid
Your business’ shiny new website just launched and everyone assumed a deluge of fresh new leads would follow. To everyone’s dismay, the predicted deluge turns out to be nothing more than just a trickle. What gives exactly? “Build it and they will come” may ring true with your traffic itself …
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Top 5 Google Analytics Metrics for E-commerce Tourism Companies
With a growing number of travelers using mobile search to book their vacations, it’s a great time to be in the tourism industry, assuming you have an e-commerce option for your customers. Whether you’re offering hotel rooms, dinner reservations, or curated experiences, your customers are more likely than ever before …
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How to Navigate the NEW Google Adwords Experience
AdWords recently announced that they are fully switching to the new experience by the end of the year, and I’m here to tell you it’s going to be okay! The new experience has been available to all advertisers since October, but we’ve had exclusive access for a while and have …
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Why Are My Ads Disapproved by Google’s Misleading Content Policy?
In its continual quest to better serve users, Google has cracked down on misleading content in advertisements as well as website content. When your advertising campaign is slammed for “misleading content,” it can come as quite a surprise. Because Google holds advertisers to a high standard, some of the violations …
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Paid Search, SEO, and the Evolution of Google
No man ever steps in the same river twice, for it’s not the same river and he’s not the same man. –Heraclitus One thing that’s certain in the world of search is that technology and user habits are always evolving. David Mihm recently wrote an excellent blog on the ever-changing …
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Facebook Ads vs. Boosted Posts: Here are 4 Reasons to Always Choose Facebook Ads
The world is filled with many ways to advertise a product or service. Simply hoping that your message makes its way to the perfect target audience is never the best practice to ensure your advertising efforts are successful and profitable for your business. With the increase of paid digital advertising …
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Why Do Digital Agencies Have Setup Fees for Online Ads?
We often get the question from prospective clients of why we have setup costs for our online advertising programs. They ask this question because some of the companies that they speak with either don’t seem to have setup costs or don’t communicate a setup cost as such. Even those who …
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Google Paid Search vs. Facebook Paid Social: Team Players or Adversaries?
When it comes to choosing between Facebook and Google advertising, it’s important to note what your business’s goals are. Both platforms are beneficial to business in their own ways and often work in conjunction to help businesses achieve maximum online visibility, gain more customers, and increase leads and sales. In …
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