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Digital Advertising Education and News
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AdWords Enhanced Campaigns: Naughty or Nice for SMBs & Agencies?
Yesterday, Google announced what might be the largest restructuring of the AdWords platform to date: Enhanced Campaigns. Building on (and some say attempting to boost) the influx of mobile advertisements on AdWords, Enhanced Campaigns are an attempt to simplify the mobile pay-per-click management process by removing barriers to ROI calculation …
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Why You Should Start a PPC Campaign Today
PPC Questions & Answers for Small Businesses I get a lot of questions from clients about starting or maintaining a paid search or Pay Per Click (PPC) campaign. While we at SI are undoubtedly convinced of the positive impact a paid search campaign can have on a small business, others …
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When Keeping It Relevant Goes Wrong
Guide to how small businesses and new advertisers can stop wasting money on Google AdWords by a Google AdWords Certified Professional.
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3 PPC Keyword Research Strategies to Break Free From Organic
With the “reimagining” of Keyword Research strategies focused around these three concepts (and one quick point), your ROI will skyrocket from the CTR and quality score increases that come with a well-curated keyword list. What tricks have you used to get the most out of your keywords?
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Google-Groupon Faceoff: Google Daily Deals Enter The Arena As Other Social Media Backs Off
Just four months after jumping into the daily deals pool, Facebook abandoned its efforts with regard to small business space (at least those not related to check-in services). Given that the business in question had to have a Facebook profile and only about 15% of the average business’ fans are …
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First step in writing PPC ad copy: THINK
Earlier this year Anthony, our resident PPC expert, wrote a great blog post titled, Pay Per Click for Dummies? Hire a Professional. Consider this its sequel. A part 2: Electric Boogaloo, if you will. While doing a little Google Maps magic for one of our clients, I stumbled upon this …
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Google Display Ad: “Watch This Space”
In my opinion, Mad Men is one of the greatest shows on TV. Not just because it treats television as an art form, but because it also shows that advertising can be too. Print ads, to be specific. Well, with Google’s new “Watch This Space” campaign, they’re showing that display …
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Pay Per Click for Dummies? Hire a Professional.
Paid Search Marketing for Dummies: Don’t try saving a buck by doing your own pay per click campaign. Hire a professional – you’ll be happy you did.
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Facebook Introduces Conversion Tracking for Advertisers
Facebook offers advertisers a chance to beta test their new conversion tracking tool. Facebook advertisers rejoices.
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Exploring the Successfulness of Facebook Advertising
Facebook paid advertising yields high ROI and conversions rates due to demographic targeting, a significantly lower cost-per-click, and editorial-like ads.