Email Marketing Education and News

• How To Use Cold Email Marketing to Reach New Audiences

  October 23, 2024 by in Email Marketing, Industry Insights Madison Horst - Comments Off on How To Use Cold Email Marketing to Reach New Audiences
  

  Cold email marketing is often underused in top-of-funnel strategies, yet it’s a powerful way to introduce your brand to new audiences and build awareness early in the buyer’s journey. Cold emails work best as part of a multi-channel strategy, including display ads and social media. It creates a unified approach …
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• Which Email Marketing Strategy Will Help Me Reach My Goals?

  August 18, 2020 by in Digital Advertising, Email Marketing Emily Breaux - Comments Off on Which Email Marketing Strategy Will Help Me Reach My Goals?
  

  Key Insights Email marketing is still 100% relevant Establish specific goals for your email marketing campaign Determine the metrics you want to measure before executing your campaign Think of conversion and retention campaigns as umbrella campaigns. Choose a more specific subset campaign once you decide which aligns best with your …
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• 5 Tips for Engaging Email Marketing

  March 20, 2018 by in Content Marketing, Email Marketing Leslie Williams - 5 comments
  

  Sending frequent emails isn’t enough. In fact, if your content isn’t thoughtfully developed for your target audience, your hard work can find its way to the spam folder. From collecting email addresses to allowing people to unsubscribe, basic newsletter marketing is required to reach your audience’s inbox. Once you’ve got …
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• What to Expect From Your Email Marketing Campaign

  February 02, 2012 by in Content Marketing, Email Marketing Search Influence Alumni - Comments Off on What to Expect From Your Email Marketing Campaign
  

  I’ve sent out a few newsletters in my time at Search Influence, and I’ve had to curb the client’s expectations more than once. Email marketing can be a time-consuming, arduous process and returns what seems to be very little. While email marketing is becoming more obsolete in this social media-dominated …
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• Email Marketing for Small Business: 9 Things Not to Do

  March 17, 2010 by in Content Marketing, Email Marketing Search Influence Alumni - 4 comments
  

  I am all about receiving e-mail marketing from eCommerce sites that I am interested in.  Seriously – my personal e-mail inbox has 2,445 unread messages – I sign up for everything 🙂 With that said, you have to say something enticing for me to open your e-mail.  And, for some …
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