Healthcare Marketing Education and News

• Growing Your Practice on Facebook, Part 4: Reach Your Audience

  June 22, 2017 by in Healthcare Marketing, Social Media Ann Wanserski - 1 comment
  

  Now that you’ve gained valuable insights on the many uses of Facebook paid ads, the importance of engaging with your followers, and why all of this matters in the first place (spoiler alert: yes, social media is worth your time), we’re going to get into the specifics of understanding and …
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• Growing Your Practice on Facebook, Part 3: Advertising

  June 20, 2017 by in Healthcare Marketing, Social Media Search Influence Alumni - Comments Off on Growing Your Practice on Facebook, Part 3: Advertising
  

  In our previous blogs, you’ve learned that Facebook is crucial for promoting your medical practice and that shareable content is the number one component of your social media strategy. As the next step in your journey to increase your social presence, Facebook ads are another highly effective way to promote …
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• Growing Your Practice on Facebook, Part 2: Shareable Content

  June 16, 2017 by in Healthcare Marketing, Social Media Search Influence Alumni - Comments Off on Growing Your Practice on Facebook, Part 2: Shareable Content
  

  Now that you’ve learned why Facebook is such a crucial tool for your practice, it’s time to master one of the most important aspects of Facebook: engagement. Facebook is all about conversation and interaction. If you aren’t creating compelling content and engaging with your followers on a regular basis, your …
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• Growing Your Practice on Facebook, Part 1: Why Facebook Matters

  June 14, 2017 by in Healthcare Marketing, Social Media Matthew Bains - Comments Off on Growing Your Practice on Facebook, Part 1: Why Facebook Matters
  

  It’s no secret that Facebook isn’t going away anytime soon. Even with predictions a couple of years ago that the social media giant would lose a significant portion of its users to other contenders like Instagram, Twitter, WhatsApp, and Snapchat, they’ve managed to see steady growth. Since that prediction in 2015, …
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• NEW ORLEANS, May 24, 2017 — The Plastic Surgeon’s Guide to Press Releases

  May 24, 2017 by in Content Marketing, Healthcare Marketing Search Influence Alumni - Comments Off on NEW ORLEANS, May 24, 2017 — The Plastic Surgeon’s Guide to Press Releases
  

  Search Influence has done a little blogging about press releases in the past, but now it’s time to kick things up a notch—or 16 billion notches. According to the American Society of Plastic Surgeons, Americans spent roughly $16 billion on plastic surgery in 2016, which is an all-time high. With …
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• Put a Ring on It: Turning Inquiries Into Lasting Patient Relationships

  May 19, 2017 by in Healthcare Marketing, Marketing Analytics Ann Wanserski - 1 comment
  

  Let’s envision an ideal scenario. Your private practice has a dynamic social media campaign, your website is optimized for all the right keywords, your blog showcases helpful and engaging posts, and maybe you’re even showing up on page one of Google’s search results. Basically, you’re an online marketing all-star. Well, …
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• Follow the Numbers: Trends to Guide Your 2017 Plastic Surgery Marketing Plan

  April 24, 2017 by in Healthcare Marketing, Industry Insights Ann Wanserski - 1 comment
  

  With 17.1 million surgical and minimally invasive cosmetic procedures performed in the United States in 2016, a few key trends stand out as opportunities. According to a report released by the American Society of Plastic Surgeons, patients are trending toward fat grafting, non-invasive fat reduction, and facial enhancements. These trends …
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• 5 Rookie Mistakes That Will Ruin Your New Website’s SEO

  June 09, 2016 by in Healthcare Marketing, SEO Search Influence Alumni - Comments Off on 5 Rookie Mistakes That Will Ruin Your New Website’s SEO
  

  Here at Search Influence, we take pride in providing valuable SEO information and tips for our clients, from the nitty gritty of Google’s algorithms to the basics of designing a great website. Our recently published white paper covers 5 SEO mistakes that could be lurking in your web design. Here’s …
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• 5 Medical Practices Effectively Using Instagram

  June 06, 2016 by in Healthcare Marketing, Social Media Ariel Tusa - Comments Off on 5 Medical Practices Effectively Using Instagram
  

  Instagram’s visual language is a great way to tell your brand and practice’s story. The layout is both straightforward and engaging. The platform is on the rise, and Instagram users are nearly 60 times more likely to share an image than those on Facebook. In a field that can be …
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• Oh No! Where Did Medical Schema Go?

  May 16, 2016 by in Healthcare Marketing, SEO Devin Olsen - 6 comments
  

  While working on implementing some schema markup for a medical clinic last week, I went to schema.org to see my available property choices, but when I went to the same page I’ve visited a hundred times before, https://schema.org/MedicalClinic, instead of the list of properties and their definitions I was expecting, …
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