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Healthcare Marketing Education and News
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Give Your Facebook a Facelift: Social Media for Dermatologists and Plastic Surgeons
Time Magazine recently posed the question, “Can Plastic Surgery Make You More Likeable?” Certainly, there are many benefits to cosmetic procedures for the patients, but it is also time for plastic surgeons and other physicians to think about how to make their practices more “likeable.” Facebook and social media can be …
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Web Augmentation: 9 Tips to Get Your Plastic Surgery Practice Trending
Every second, there are almost 50,000 unique searches on Google. With that much traffic, it’s crucial to establish your plastic surgery practice as an online authority. By using social media, search engine optimization, and paid search strategies, you’ll be able to climb to the top of Google’s rankings in short …
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Healthy Content: 4 Tips to Drive Conversions in the Medical Industry
In the medical and plastic surgery industries, it can be hard to get past the medical jargon and engage with readers online. But despite these challenges, building up an online presence is vital in this day and age. Everyone online wants to gather information quickly, and they seek immediate gratification …
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Give Content a Natural Glow: Medical Marketing Makes the Switch to Natural Content
Back in the early days of search engine optimization, there were a lot of shady practices that were less than ideal for site visitors. Keyword-stuffing, spammy tweets, backlink schemes, and useless content were often the norm, as these tactics helped websites climb the ranks of the search engine results page. …
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How Infographics Can Give Your Online Strategy a Facelift
No industry knows the importance of image more than plastic surgery. Before and after pictures are worth a thousand words, and prospective patients heavily rely on visual information derived from those pictures when deciding which cosmetic procedures to explore. However, plastic surgery websites do not have to restrict themselves to …
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Making Patients & Customers into Fans: Are Facebook Fan-Building Campaigns Effective?
Looking to connect with your ideal patients and customers online? Facebook fan-building campaigns are just what the doctor ordered for creating the perfect online experience for your audience as well as building your community of followers. But before we delve into the specifics of Facebook fan-building campaigns and how this online …
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Googleplasty: How to Reshape Your Search Results (Part 2)
As more businesses begin to take efforts to improve their online presence, standing out in search results of highly competitive markets and areas becomes even more difficult—and nowhere is this perhaps more true than in the cosmetic medicine industry. In order to reshape your search results through the art of …
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How Your Online Presence Wins and Loses Cosmetic Patients [Download Free Guide]
Download the Free Guide Want tips, stats, and strategies about how to take charge of your practice’s online presence? Fill out the form below to download the free guide, “Attracting Patients by Proactively Managing Your Online Reputation.” Consider this: one person wrote a negative online review for a plastic surgeon. …
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Googleplasty: How to Reshape Your Search Results (Part 1)
As businesses grow more in touch with their online presence, it becomes more and more challenging to stand out in the search results of highly competitive markets and areas—and nowhere is this perhaps more true than in the cosmetic medicine industry. First things first, let’s make sure we’re on the …
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How A Little Nip And Tuck Can Improve Your SEO
Makeovers aren’t just for mommies looking to restore and improve their post-pregnancy appearance through multiple, personalized plastic surgery procedures. Makeovers can also work wonders for websites in the cosmetic medicine industry. If your website isn’t bringing you a consistent stream of new patients, it may be time to give your …
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