Healthcare Marketing Education and News

• Let’s Get Medical: How To Manage Healthcare Listings On G+

  February 05, 2015 by in Healthcare Marketing, Industry Insights Search Influence - Comments Off on Let’s Get Medical: How To Manage Healthcare Listings On G+
  

  When it comes to adding healthcare listings in Google My Business (now the one-stop shop that includes Google Plus business management), there are many things to consider when managing multiple entities within one location. While building out multiple listings unnecessarily is not ideal, some instances may call for multiple listings …
  Continue Reading >>

• SEO vs. PPC: What’s The Difference Anyway?

  January 13, 2014 by in Digital Advertising, Healthcare Marketing, SEO Search Influence Alumni - 1 comment
  

  A while back, SEO guru David McBee wrote a post in his awesome blog about how he differentiates SEO tactics from PPC strategies. In David’s mind, it can all be related to the difference between dieting and plastic surgery. SEO is a diet, and PPC is plastic surgery. To illustrate …
  Continue Reading >>

• Penguin 2.0 May Not Be Done Just Yet

  June 28, 2013 by in Healthcare Marketing, SEO Search Influence Alumni - Comments Off on Penguin 2.0 May Not Be Done Just Yet
  

  We’ve been watching Penguin 2.0 and its effects, and as a team we have noticed some fluctuating data that suggests the algorithm has not quite settled in yet.  In another blog post, I put it out there that rankings are not everything, and they are not the primary measure of …
  Continue Reading >>

• Plastic Surgery SEO – The Lighter Side: “Big Tits”

  August 23, 2010 by in Healthcare Marketing, Industry Insights Will Scott - 1 comment
  

  A friend and colleague forwarded me this wonderful little ditty. She does some of the best plastic surgery websites at the helm of her design and development company, and she knows what appeals to the viewer. We do a fair amount of Plastic Surgery SEO around here and she knows better …
  Continue Reading >>

• For Plastic Surgery Marketing, Content Really is King

  February 10, 2010 by in Healthcare Marketing, Industry Insights Will Scott - 4 comments
  

  As anyone who knows me, or one of our team, or even who has read this blog a few times knows, we do a fair amount of work in online Plastic Surgery Marketing. As with any business we have some customers who just go along – who are happy to …
  Continue Reading >>