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Higher Education Marketing Education and News
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Digital Marketing Trends 2025: Essential Higher Ed Strategies [WEBINAR]
Key Insights SEO is the foundation of higher ed marketing: Most institutions recognize SEO’s importance but lack a solid strategy. Strong SEO supports all marketing efforts and drives conversions. AI Overviews are changing search visibility: Google’s AI-generated summaries are pushing down traditional search results, reducing organic traffic, and demanding new …
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Accelerate Your Higher Ed Program Enrollment With Our SEO Roadmap
Imagine this: You’re part of a university marketing team tasked with boosting visibility for a new program. You know SEO is critical, but with so many options and resources to consider, figuring out where to begin feels overwhelming. You’re not alone — according to our higher ed research study we …
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How to Market a New Program: Make SEO the Foundation of Your Higher Ed Marketing
Key Insights Alternative credentials and other innovative program offerings are reshaping higher education. To successfully launch these programs, your institution needs a strategic approach tailored to its unique structure, appeal, and audience. SEO ensures your program is visible to prospective students at the start of their search, putting your institution …
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Paula French Hosts Webinar for Bay Path University’s Leading Edge Series
Search Influence’s Director of Sales and Marketing, Paula French, presents the guest webinar Digital Marketing in 2025: Best Practices for Higher Education on Wednesday, January 22 at 12 PM EST, as part of Bay Path University’s Leading Edge Thinking in Higher Education Series. In her webinar, Paula will explore three …
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66 Higher Education Marketing Stats [2025]
Key Insights Entering 2025, higher education marketers must revisit their strategies to ensure they reflect today’s learners’ preferences while driving measurable outcomes. Marketers must reassess their campaign priorities, metric-tracking strategy, and overall performance to remain competitive in the new year. Building a strong strategy for 2025 requires external data to …
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UPCEA Webinar Recap: Top Higher Education SEO Trends for 2025
Key Insights With enrollment trends shifting, target learners evolving, and search habits changing, your 2025 higher ed SEO strategy may need a refresh. In a webinar with UPCEA, Search Influence shared tips and tricks for accommodating new search trends such as AI Overviews and social search to ensure your institution …
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Search Influence Shares Higher Education SEO Insights at UPCEA MEMS 2024
Search Influence will present higher education SEO insights during three sessions at UPCEA MEMS 2024. Can’t make it? Learn more about the strategies we’ll discuss.
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Learn About Key Higher Education Marketing Metrics From Paula French’s UPCEA Blog
Learn how tracking higher education marketing metrics boosts enrollment with insights from Paula French’s guest blog for UPCEA.
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Track and Report the Right Higher Ed Marketing Analytics to Improve Your Strategy
Discover how Search Influence leverages higher education marketing analytics to optimize strategies, boost enrollment, and track key metrics effectively.
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What’s Included in Higher Education Cost Per Inquiry (CPI) for Marketing?
Properly calculating CPI is vital for higher education institutions to gauge the effectiveness of their marketing efforts and avoid inefficiencies. To gain a complete picture of their marketing costs and CPI, institutions must consider all related expenses, including media spend and staff salaries. Implementing advanced tools like CRM systems can …
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