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Higher Education Marketing Education and News
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Search Influence and UPCEA to Present Higher Education Marketing Webinar: “Stop Wasting Budget: How to Get Better Digital Ad Results and Increase Satisfaction”
As a higher education digital advertiser, you know managing campaigns is no easy feat. Marketers need to contend with increased competition, limited resources, and a complex marketing landscape. Fortunately, with the right expertise and digital platform knowledge, your school’s marketing department can achieve your enrollment goals — if not surpass …
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Google Renames Conversions in Google Analytics 4 (GA4) to “Key Events”
To differentiate from Google Ads, GA4 has renamed conversions to “key events.” What You Need to Know: Analytics conversions have been renamed as “key events” in GA4 to distinguish them from conversions in Google Ads. “Conversions” still exist, in the context of Google Ads which are also reported as Ads …
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Search Influence to Present on Higher Ed Marketing Metrics at the 2024 Annual UPCEA Professional and Online Education Conference
This year at the 2024 Annual UPCEA Conference, Search Influence will present an informative session titled, “Secrets of Highly Successful Enrollment Marketing Teams: Proven Strategies to Set & Reach Goals and Maximize Budgets.” Join us as we uncover the secrets to supercharging your enrollment pipeline through efficient higher education marketing. …
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Higher Education Digital Marketing – Your Key to Growth In 2024
Imagine you’re a ship captain embarking on a voyage in uncharted waters. That’s what it’s like navigating the ever-changing currents of Higher Education Digital Marketing. As the deck shifts beneath you, you are steering your institution’s ship through the waves of change – hopefully toward improved enrollment and a better …
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UPCEA Webinar Highlights: The Power of CPI in Measuring Higher Ed Marketing Success
Key Insights: Search Influence and UPCEA have teamed up to create a nationwide benchmark for cost per inquiry (CPI) specifically for professional, continuing, and online education institutions. With an industry-standard benchmark, higher education institutions can better understand how effective their marketing efforts are in attracting prospective students and the factors …
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What is Cost Per Inquiry (CPI) in Higher Ed Marketing?
CPI in higher education marketing is the most important metric for campaign efficiency. Learn what it is, how and why it works, and gain insights from Search Influence’s CPI benchmark research.
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UPCEA MEMS Conference Insights: SEO Strategy for Higher Education
Key Insights: Research indicates that most people’s first interaction with a brand occurs through a search. This makes it critical to optimize your university’s online presence for SEO. Despite 84% of marketing departments considering SEO as a core part of their strategy, 51% of institutions surveyed still lacked an established …
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Search Influence and UPCEA to Present at the 2023 UPCEA MEMS Conference
This year at UPCEA’s 32nd annual MEMS Conference, Search Influence Director of Sales & Marketing Paula French will present “SEO Straight Talk: True Stories From Your Peers and How They Found Success” alongside: Drew Larose, LSU Online & Continuing Education Associate Director of Digital Marketing Christa Payne, Tulane SoPA Chief …
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Higher Education Marketers: Here’s How to Convince Your Boss to Invest in SEO
Key Insights SEO is critical for higher education institutions, yet only 51% have an established SEO strategy. If your institution isn’t investing in SEO, you’re missing opportunities to reach prospective students and keep up with your competition. Understanding and communicating the long-term benefits of SEO to your higher-ups can help …
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Search Influence and UPCEA to Present Webinar: “The Power of CPI to Measure Higher Ed Success”
On Tuesday, October 24, Search Influence and UPCEA will host the live webinar, “The Power of CPI to Measure Higher Ed Marketing Success.” Join us for a discussion on all things cost-per-inquiry (CPI), calculating this metric, and what it means for your institution’s bottom line. The Power of CPI in …
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