Higher Education Marketing Education and News

• What is Cost Per Inquiry (CPI) in Higher Ed Marketing?

  January 05, 2024 by in Higher Education Marketing Paula Keller French - Comments Off on What is Cost Per Inquiry (CPI) in Higher Ed Marketing?
  

  CPI in higher education marketing is the most important metric for campaign efficiency. Learn what it is, how and why it works, and gain insights from Search Influence’s CPI benchmark research.

• UPCEA MEMS Conference Insights: SEO Strategy for Higher Education

  November 29, 2023 by in Higher Education Marketing Paula Keller French - Comments Off on UPCEA MEMS Conference Insights: SEO Strategy for Higher Education
  

  Key Insights: Research indicates that most people’s first interaction with a brand occurs through a search. This makes it critical to optimize your university’s online presence for SEO. Despite 84% of marketing departments considering SEO as a core part of their strategy, 51% of institutions surveyed still lacked an established …
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• Search Influence and UPCEA to Present at the 2023 UPCEA MEMS Conference

  November 27, 2023 by in Higher Education Marketing, News Collin Guedon - Comments Off on Search Influence and UPCEA to Present at the 2023 UPCEA MEMS Conference
  

  This year at UPCEA’s 32nd annual MEMS Conference, Search Influence Director of Sales & Marketing Paula French will present “SEO Straight Talk: True Stories From Your Peers and How They Found Success” alongside: Drew Larose, LSU Online & Continuing Education Associate Director of Digital Marketing Christa Payne, Tulane SoPA Chief …
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• Higher Education Marketers: Here’s How to Convince Your Boss to Invest in SEO

  October 31, 2023 by in Higher Education Marketing Alison Zeringue - Comments Off on Higher Education Marketers: Here’s How to Convince Your Boss to Invest in SEO
  

  Key Insights SEO is critical for higher education institutions, yet only 51% have an established SEO strategy. If your institution isn’t investing in SEO, you’re missing opportunities to reach prospective students and keep up with your competition. Understanding and communicating the long-term benefits of SEO to your higher-ups can help …
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• Search Influence and UPCEA to Present Webinar: “The Power of CPI to Measure Higher Ed Success”

  October 10, 2023 by in Higher Education Marketing Ren Horst - Comments Off on Search Influence and UPCEA to Present Webinar: “The Power of CPI to Measure Higher Ed Success”
  

  On Tuesday, October 24, Search Influence and UPCEA will host the live webinar, “The Power of CPI to Measure Higher Ed Marketing Success.” Join us for a discussion on all things cost-per-inquiry (CPI), calculating this metric, and what it means for your institution’s bottom line. The Power of CPI in …
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• Higher Ed SEO Metrics Must Be a Priority: Unpacking Paula French’s UPCEA Blog

  September 19, 2023 by in Higher Education Marketing Ren Horst - Comments Off on Higher Ed SEO Metrics Must Be a Priority: Unpacking Paula French’s UPCEA Blog
  

  Data is the key ingredient of any successful search engine optimization (SEO) strategy. But for many higher ed institutions, tracking and reporting of the proper metrics falls to the wayside, and the consequences are more than just deans and directors left in the dark. Failing to use data properly means …
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• SEO for Higher Education Institutions: Invest Now Or Pay Later

  September 07, 2023 by in Higher Education Marketing Paula Keller French - Comments Off on SEO for Higher Education Institutions: Invest Now Or Pay Later
  

  Key Insights: Institutions need to maintain a well-optimized online presence to ensure they connect with students effectively. Even though SEO is foundational for digital marketing, 51% of universities lack a well-defined SEO plan, representing a significant missed opportunity for increased visibility and engagement. SEO can’t be sidelined or delayed, especially …
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• 10 Winning Higher Education Marketing Strategies

  August 14, 2023 by in Higher Education Marketing Will Scott - Comments Off on 10 Winning Higher Education Marketing Strategies
  

  Research shows that 93% of Americans think they are better drivers than average, 90% of teachers think they are more skilled than their peers, and this overestimation is pervasive across many skills — including logic tests. For the typical higher education institution, effective marketing strategies are like that. Mathematically speaking, …
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• Unlocking Higher Ed SEO: Insights From Alison Zeringue’s UPCEA Blog

  July 14, 2023 by in Higher Education Marketing, News Collin Guedon - Comments Off on Unlocking Higher Ed SEO: Insights From Alison Zeringue’s UPCEA Blog
  

  Search Influence’s Director of Account Management Alison Zeringue wrote a blog post for our trusted partners at the University Professional and Continuing Education Association (UPCEA) titled “Paid Search & SEO in Higher Ed: Are Our Search Marketing Priorities Right?” Summarizing Alison Zeringue’s UPCEA Blog In her blog post, the digital …
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• Will Scott’s Higher Ed SEO Blog: A Must-Read Journey on Search Engine Land

  June 27, 2023 by in Higher Education Marketing Collin Guedon - Comments Off on Will Scott’s Higher Ed SEO Blog: A Must-Read Journey on Search Engine Land
  

  Search Influence CEO and Co-Founder Will Scott had the opportunity to contribute a blog to Search Engine Land — a leading publication on digital marketing, advertising technology, and the MarTech landscape. In his blog, “How Higher Education Is Failing at SEO,” Will shares his vast knowledge and the findings of …
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