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Higher Education Marketing Education and News
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Higher Ed SEO Metrics Must Be a Priority: Unpacking Paula French’s UPCEA Blog
Data is the key ingredient of any successful search engine optimization (SEO) strategy. But for many higher ed institutions, tracking and reporting of the proper metrics falls to the wayside, and the consequences are more than just deans and directors left in the dark. Failing to use data properly means …
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SEO for Higher Education Institutions: Invest Now Or Pay Later
Key Insights: Institutions need to maintain a well-optimized online presence to ensure they connect with students effectively. Even though SEO is foundational for digital marketing, 51% of universities lack a well-defined SEO plan, representing a significant missed opportunity for increased visibility and engagement. SEO can’t be sidelined or delayed, especially …
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10 Winning Higher Education Marketing Strategies
Research shows that 93% of Americans think they are better drivers than average, 90% of teachers think they are more skilled than their peers, and this overestimation is pervasive across many skills — including logic tests. For the typical higher education institution, effective marketing strategies are like that. Mathematically speaking, …
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Unlocking Higher Ed SEO: Insights From Alison Zeringue’s UPCEA Blog
Search Influence’s Director of Account Management Alison Zeringue wrote a blog post for our trusted partners at the University Professional and Continuing Education Association (UPCEA) titled “Paid Search & SEO in Higher Ed: Are Our Search Marketing Priorities Right?” Summarizing Alison Zeringue’s UPCEA Blog In her blog post, the digital …
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Will Scott’s Higher Ed SEO Blog: A Must-Read Journey on Search Engine Land
Search Influence CEO and Co-Founder Will Scott had the opportunity to contribute a blog to Search Engine Land — a leading publication on digital marketing, advertising technology, and the MarTech landscape. In his blog, “How Higher Education Is Failing at SEO,” Will shares his vast knowledge and the findings of …
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Search Influence Director of Sales and Marketing Paula Keller French Appears on Suds and Search Podcast
On June 8, 2023, Paula Keller French, Director of Sales and Marketing at Search Influence, made her second appearance on SearchLab’s Suds & Search podcast to discuss higher education SEO. Suds & Search is a weekly podcast that features digital marketing experts who have in-depth conversations on all things search. …
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From the Minds of Higher Education Marketing Experts: Highlights From the UPCEA SEO Research Study
Key Insights Universities are investing in paid search, which demonstrates they see search as an important part of the prospect’s journey. However, SEO does not get this same level of investment. SEO is an underleveraged opportunity for schools to increase enrollment. SEO is critical in reaching prospective students and the …
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Improving SEO In Higher Education Must Be a Priority: Insights From UPCEA Webinar
Priority: Improving SEO in Higher Education Search Influence joined the UPCEA team, Jim Fong and Bruce Etter, as they unveiled the highly anticipated UPCEA Higher Education SEO Research Study in a lively and informative webinar. We’re grateful for the engaged audience, who brought us compelling questions. It was obvious from …
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Search Influence and UPCEA Present, “Higher Education SEO Research Study – How to Impact Your Enrollment”
About the Webinar: Watch the recording here. Join us for a discussion of the latest findings from UPCEA’s Center for Research and Strategy led by UPCEA Chief Research Officer Jim Fong, Senior Director of Research and Consulting Bruce Etter, and UPCEA Platinum Partner Search Influence. UPCEA and Search Influence collaborated …
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Lack of SEO Skills and Strategy Leave Critical Gap in Higher Education Recruitment Funnel, According to Study
Joint study into higher education recruitment strategies indicates foundational marketing tactics are missing the mark in execution. NEW ORLEANS, April 6, 2023— Research conducted by UPCEA, the leading association for professional, continuing and online (PCO) education, in collaboration with Search Influence, a higher education digital marketing agency, shows that higher …
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