This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
Higher Education Marketing Education and News
-
Search Influence Director of Sales and Marketing Paula Keller French Appears on Suds and Search Podcast
On June 8, 2023, Paula Keller French, Director of Sales and Marketing at Search Influence, made her second appearance on SearchLab’s Suds & Search podcast to discuss higher education SEO. Suds & Search is a weekly podcast that features digital marketing experts who have in-depth conversations on all things search. …
Continue Reading >> -
From the Minds of Higher Education Marketing Experts: Highlights From the UPCEA SEO Research Study
Key Insights Universities are investing in paid search, which demonstrates they see search as an important part of the prospect’s journey. However, SEO does not get this same level of investment. SEO is an underleveraged opportunity for schools to increase enrollment. SEO is critical in reaching prospective students and the …
Continue Reading >> -
Improving SEO In Higher Education Must Be a Priority: Insights From UPCEA Webinar
Priority: Improving SEO in Higher Education Search Influence joined the UPCEA team, Jim Fong and Bruce Etter, as they unveiled the highly anticipated UPCEA Higher Education SEO Research Study in a lively and informative webinar. We’re grateful for the engaged audience, who brought us compelling questions. It was obvious from …
Continue Reading >> -
Search Influence and UPCEA Present, “Higher Education SEO Research Study – How to Impact Your Enrollment”
About the Webinar: Watch the recording here. Join us for a discussion of the latest findings from UPCEA’s Center for Research and Strategy led by UPCEA Chief Research Officer Jim Fong, Senior Director of Research and Consulting Bruce Etter, and UPCEA Platinum Partner Search Influence. UPCEA and Search Influence collaborated …
Continue Reading >> -
Lack of SEO Skills and Strategy Leave Critical Gap in Higher Education Recruitment Funnel, According to Study
Joint study into higher education recruitment strategies indicates foundational marketing tactics are missing the mark in execution. NEW ORLEANS, April 6, 2023— Research conducted by UPCEA, the leading association for professional, continuing and online (PCO) education, in collaboration with Search Influence, a higher education digital marketing agency, shows that higher …
Continue Reading >> -
Higher Education Technical SEO to Solve Your Website Woes
Higher Education Technical SEO to Solve Your Website Woes at #UPCEA2023 As higher education institutions continue to evolve, it’s more important than ever to ensure that their websites are up to date and optimized for organic traffic and search engine performance. To accomplish this, universities must be aware of best …
Continue Reading >> -
Beat Brand Boredom: Bringing Rebranded Creative to Market Digitally
Key Insights from Higher Ed Branding Project There are five key steps to deploy new creative within persistent digital campaigns successfully. Each step is detailed in this case study for our client at Tulane University. Set short and long-term goals for how you want the new creative to impact performance. …
Continue Reading >> -
Search Influence to Present at the 2022 UPCEA MEMS Conference
At UPCEA’s 31st Annual MEMS Conference, Search Influence’s Director of Account Management Alison Zeringue will co-present “Beat Brand Boredom: Aligning Brand With Student Experience to Reinvigorate Interest in Your School,” alongside Alicia Jasmin, Shiela Flatz, and Nico Rose — higher education marketing experts from the Tulane School of Professional Advancement …
Continue Reading >> -
UPCEA Publishes Blog Post by Search Influence’s Alison Zeringue
On October 28, 2022, UPCEA (the leading association for professional, continuing, and online education) published the blog post “SEO & Digital Advertising: Jet Fuel for Your Higher Education Marketing Strategy,” by Search Influence Director of Account Management Alison Zeringue. For over 100 years, UPCEA has served public and private colleges …
Continue Reading >> -
Search Influence to Present at the 2022 University Professional and Continuing Education Association (UPCEA) South Region Conference
Search Influence will co-present “The Devil’s in the Details: Using Technical SEO to Solve Your Website Woes” at the 2022 University Professional and Continuing Education Association (UPCEA) South Region Conference, along with fellow higher education marketing specialist, Alicia Jasmin, the Director of Marketing & Communications for the Tulane School of …
Continue Reading >>