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Higher Education Marketing Education and News
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5 Higher Education Marketing Challenges Solved by SEO and Paid Digital Advertising
Key Insights SEO and paid digital advertising works. And because they are trackable and measurable, we assure you they do. Drive more qualified leads with SEO and paid digital advertising, which will help you capture prospects actively looking for your offerings. Reach your audience at all stages of the funnel …
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Search Influence Announces Platinum Partnership with Higher Education Association UPCEA
NEW ORLEANS, Sept 8, 2022—Search Influence, an ROI-focused, digital marketing agency, is now a Platinum Partner of UPCEA, the leading association for professional, continuing, and online (PCO) education. As part of the partnership, Search Influence will share its expertise on higher education marketing strategies and how institutions can optimize, measure …
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Grow Traffic to Your Higher Ed Content With a Personalized Marketing Strategy
Key Insights Just like other businesses, higher education institutions need to use marketing tools and strategies to broaden awareness of their brand and attract new students. Education marketing can help a higher education institution to present relevant, personalized information to prospective students, which in turn spurs their interest in enrollment. …
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5 Minute Power-Session: Solving 3 Key Higher Education Marketing Data Challenges
When it comes to marketing and recruitment pipeline data and analytics in higher education, there are a few common challenges universities and professional, continuing, and online education units (PCOs) often face: Silos within the university Marketing is responsible for owned and paid media including the website, social media channels, and …
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Yes, Your Higher Ed Marketing Agency Needs Developers
Key Insights Higher education marketers need web developers that understand marketing and can think out of the box to solve problems To optimize your higher education marketing strategy, you need visibility in each step of the funnel With so many disconnected systems, you need a skilled development team to track …
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4 Steps to Demonstrate the Value of Your Higher Education Marketing Strategy
Key Insights: Define relevant SMART goals for your marketing strategy to provide clarity on the results you want to achieve. Utilize research-backed data to demonstrate how your campaign’s messaging and platforms help reach your target demographic. Tailor your presentation to your audience to convey how your strategy helps each stakeholder …
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How to Use Quantitative Data in Your Higher Ed Marketing and Recruitment
Key Insights: Having some shared form of internal communication between all departments improves workflow for everyone By identifying user touchpoints, you discover opportunities that can improve the quality and/or quantity of your data There are tools and platforms available to you to help visualize your quantitative data for easier digestion …
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Create a Student-Centric Journey with the Marketing Funnel
Key Insights By creating a student-centric journey with the marketing funnel, universities can better understand the mindsets and behaviors of prospective students. When considering goals and tactics for your student-centric campaign, ensure your ask is appropriate to a student’s current mindset and behavior. To ensure your student-centric marketing plan yields …
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Search Influence Presents Virtual Higher Education Marketing Training, “How to Gain Stakeholder Trust in Your Marketing Plan ”
About the Virtual Training As an education marketer, it’s your job to help deans, admissions, and other stakeholders understand how new marketing strategies fuel student growth. Search Influence will guide you through how to build a case for new marketing efforts, including ways to demonstrate how your strategies impact your …
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Search Influence Presents Virtual Higher Education Marketing Training, “Marketing Data, Dashboards, and Decisions”
Search Influence will host Marketing Data, Dashboards, and Decisions on Tuesday, Dec 7, 2021 at 12pm EST/11am CST. Register for this training and our January session here. All registrants receive a recording of the first part of the series, as well as all upcoming sessions. About the Virtual Training Discover …
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