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Higher Education Marketing Education and News
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Search Influence Presents Virtual Higher Education Marketing Training, “How to Gain Stakeholder Trust & Buy-in on New Marketing Strategies”
Watch the recording of this training session here. About the Virtual Training As an education marketer, it’s your job to help deans, admissions, and other stakeholders understand how new marketing strategies will fuel student growth. Join Search Influence for a virtual training that demonstrates how to build a case for …
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Gen Z is the Next Non Traditional Student: Move Them Down the Funnel with These 2 Tactics
Key Insights Since Generation Z (Gen Z) is the next generation of non-traditional learners, it’s essential to provide accessible and relevant information to this new generation of life-long learners. Two tactics in higher education marketing—Facebook/Instagram Lead Generation and Email Nurture campaigns—can help move prospective students through the funnel and one …
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3 Actionable Ways to Make Your Creative More Diverse
Key Insights Diverse creative does not stop at just photography—companies should diversify their videos, illustrations, and voiceovers. Companies who do not have the resources to create their own assets can purchase existing diverse photos and videos and edit existing illustrations to be more representative of diverse audiences. The presence of …
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How to Target Adult Learners and Non-Traditional Students With Digital Advertising
Key Insights Use information about current students to find new ones Your platform and messaging will depend on your student personas Prioritize degrees or programs that contribute to overall success Follow the data and don’t be afraid to change your targeting plan No one would dispute the value of a …
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Graphics Checklist: High-Quality Assets You Need to Promote Your Business
Key Insights Businesses need current and high-quality location, team, event, product, and service photographs and logos to establish trust and authority on their websites and across digital and print campaigns. With a well-thought-out plan of action, building out a high-quality asset library does not have to be expensive, time consuming, …
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How to Prompt Customers to Leave High-Quality Reviews That Influence SEO
Key Insights Businesses can prompt reviews and testimonials that include beneficial keywords to support ranking in the Search Engine Results Pages (SERPS). Three benefits to providing review prompts: Encourages high-quality, specific reviews Influences more people to find you when searching for degrees, products, services, and experiences you offer Themes in …
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Stairway to Higher Ed Website Heaven: Seven Steps to Engage Prospects and Students
This post was updated by Ariel Tusa on September 24, 2020 to reflect recent trends and refreshed statistics. It was originally published on May 2nd, 2019. Key Insights Make sure your website is an easily accessible tool that prospective students can use to find information. Cater to mobile users by …
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Search Influence to Host Education Marketing Webinar, “Top 7 Ways to Drive Prospects Into and Down the Funnel”
Prospective students are showing growing interest in online learning. Many wonder if now is the time to continue their education rather than competing for opportunities in a shrinking job market. Those once resistant to the idea of online learning now feel comfortable pursuing experiences remotely. Take advantage of these changing …
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In Uncertain Times, Stretch Your Budget with Online Advertising
Throughout these past few months, our industry has experienced roadblocks, challenges, and changes that alter the way we look at the work we do for our clients. We will take a look at three clients and how their experiences measure up to what the experts say about advertising and marketing …
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Don’t Miss Out on the Recession Boom in Graduate School Applications
Research by The New York Times, Stanford, and other sources suggests that interest in graduate school will hit new highs in the coming months and years due to the global recession. Instead of looking at how your organization can cut costs by reducing its marketing budget, you should make the …
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