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Higher Education Marketing Education and News
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Search Influence Hosts Higher Education Marketing Series, “Plan, Track, and Earn Buy-In for Your Higher Education Marketing Strategy”
Search Influence will host Plan, Track, and Earn Buy-In for Your Higher Education Marketing Strategy, a free, three-part training series. The series is designed to help higher education marketers create a strategic and measurable marketing plan and build excitement for the plan among stakeholders. Watch all three recordings here. Session …
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How Your Website’s Speed Can Impact Your Institution’s Recruitment Goal
Key Insights Site speed is a key ranking factor—even more so with Google’s Core Web Vitals rollout. Data suggests lower load times leads to a drop in overall conversions. You can consistently monitor site speed with free tools. According to previous Google data, users tend to abandon a loading site …
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What is OTT and CTV? A Marketing Manager’s Guide to Advertising on Long-Form Streaming
Key Insights Consumers across all age groups have embraced streaming tv shows and movies. Advertising on streaming services offers many benefits over traditional TV advertising, including robust targeting and measurement, including individual or household information. By leveraging OTT, you can reach consumers with messages across multiple devices and platforms, truly …
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Four Steps to Adapt to Apple iOS 14’s Impact on Your Facebook Ads
This post was updated by Marissa Wehrer on August 24, 2021 to reflect updated news. It was originally published on January 20, 2021. Key Insights Apple’s iOS 14.5 privacy update has had an industry-wide impact on businesses that use web conversion events to optimize, target, and report using Facebook’s business …
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Skimmers, Swimmers, and Divers: Content Strategy for Higher Education Websites
Key Insights Higher education sites need to be accessible and navigable for visitors in all stages of the marketing funnel. A website optimized for the ultimate user experience can positively impact SEO and search rankings. Learn how to create web content that accommodates readers that are skimmers, swimmers, and divers—this …
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Search Influence Presents Virtual Higher Education Marketing Training, “How to Gain Stakeholder Trust & Buy-in on New Marketing Strategies”
Watch the recording of this training session here. About the Virtual Training As an education marketer, it’s your job to help deans, admissions, and other stakeholders understand how new marketing strategies will fuel student growth. Join Search Influence for a virtual training that demonstrates how to build a case for …
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Gen Z is the Next Non Traditional Student: Move Them Down the Funnel with These 2 Tactics
Key Insights Since Generation Z (Gen Z) is the next generation of non-traditional learners, it’s essential to provide accessible and relevant information to this new generation of life-long learners. Two tactics in higher education marketing—Facebook/Instagram Lead Generation and Email Nurture campaigns—can help move prospective students through the funnel and one …
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3 Actionable Ways to Make Your Creative More Diverse
Key Insights Diverse creative does not stop at just photography—companies should diversify their videos, illustrations, and voiceovers. Companies who do not have the resources to create their own assets can purchase existing diverse photos and videos and edit existing illustrations to be more representative of diverse audiences. The presence of …
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How to Target Adult Learners and Non-Traditional Students With Digital Advertising
Key Insights Use information about current students to find new ones Your platform and messaging will depend on your student personas Prioritize degrees or programs that contribute to overall success Follow the data and don’t be afraid to change your targeting plan No one would dispute the value of a …
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Graphics Checklist: High-Quality Assets You Need to Promote Your Business
Key Insights Businesses need current and high-quality location, team, event, product, and service photographs and logos to establish trust and authority on their websites and across digital and print campaigns. With a well-thought-out plan of action, building out a high-quality asset library does not have to be expensive, time consuming, …
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