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Industry Insights
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5 Strategies to Get Guests Talking and Increase Event Attendance
With the right marketing strategy, your event will be the topic that everyone seems to be discussing. Potential attendees will feel compelled to join in the fun. Millennials have coined a term for this pervasive social anxiety: “FOMO,” for “fear of missing out.” This social enthusiasm is great at motivating …
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Five Surefire Signs Your Online Reputation Needs Work
A bad reputation is terrible for business, and yet online reputations are difficult for many business owners to fully understand—much less control. When a customer is upset in your restaurant or store, it’s relatively easy for a manager to handle the situation in person. Problems with online branding can be …
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WordPress vs Google Sites: Why You Should Be Using WordPress
WordPress is by far the most popular website management system in the world and shows no sign of slowing down at all. What started in 2003 as a PHP and MySQL based open source software has turned into a community of millions of users worldwide that all collaborate to make …
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Drive-thru Walmart Pickup opens in former Whitney Bank, powered by online ordering
A drive-thru only Walmart Pickup is set to open in a former Whitney Bank in Metairie, LA, immediately outside New Orleans. It’s been a somewhat quiet effort that went largely unnoticed until the location appeared as an option on Walmart.com, stating it’s opening today, January 12, 2018, and as the …
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Your Website Is Yours—Make Sure You Own It
Imagine you open your dream business with the perfect name, perfect location, great employees at every level, and a great building to host your perfect products. To finish off the grand opening, you hire an outside contractor to do some work for you and you give them all of your …
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Diversity in the Workplace: Why Who’s at the Table Matters
In the corporate landscape, it’s easy to overlook words like diversity or inclusion, which often get tossed out as buzzwords lacking real meaning. But building an inclusive workplace where employees with different backgrounds, viewpoints, and identities can succeed is a benchmark for company success as well. In fact, a 2015 …
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Meet & Greet : Your Buyer Personas and What You Should Know About Them
When you ask a small business owner what kind of customers they want to attract, it’s not uncommon to get an answer like “everyone” or “anyone who can use our service.” When you’re creating marketing content, however, it’s not often possible to create something that will appeal to every single …
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How to Preserve Your Online Reputation as a Plastic Surgeon
We’ve all had it happen. Your small business or practice is reaching customers, connecting with them on social media or through chat on your site, and giving them helpful answers to their questions. It’s natural and supportive, just how it should be. And then, after all that work to build …
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How Patients Are Searching for Doctors Online: Make It Easier for Them to Find You
The digital world has infiltrated every facet of our lives, including our health care. Yet, many physicians don’t know how to best compete in this online marketplace. The sheer amount of information on the internet has empowered patients to choose physicians with discretion and change care providers if they don’t …
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Security! This Site Isn’t Safe! What Will Google Do About It?
Business is booming, leads are pouring in from your homepage form, and it seems that the direction of your company couldn’t be brighter. Then your leads seem to stop in the tracks and business slows down considerably. What could’ve happened? Your landing pages and main site call to action are …
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