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Industry Insights
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5 Things To Know About Online Marketing Before Starting Your Own Business
With 2017 quickly approaching, there are many people who are dreaming about starting their own businesses. Before jumping in, here are five things you should know about online marketing as an entrepreneur just getting started. Three tips are from guests Mike Blumenthal, David Mihm, and Greg Sorenson, and two are …
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#NOLATech Week 2016: How To Drive More Traffic To Your Site
In conjunction with NOLATech Week 2016, Search Influence hosted a workshop to help support small businesses in their online marketing efforts. Paula Keller and Mary Silva presented on how to boost your local search rankings and ways to drive traffic to your website respectively. Paula Keller’s “How To Boost …
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Nothing More Local Than My Pocket #pubcon 2016
Today I’m presenting at Pubcon on Mobile PPC. We all know mobile phones are ubiquitous, but there are a bunch of great stats which show how important they’ve become to us. 33% of Americans would rather give up sex for a week rather than their cell phones. 70% of Americans …
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Here’s How to Capture Mi Corazón This Hispanic Heritage Month
Hispanic Heritage Month kicks off on September 15 and runs through October 15. These dates are actually quite significant because the 15th marks the independence days for several Latin American countries. For those who still believe that Cinco De Mayo is Mexico’s independence day, well, it’s actually September 16. And …
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How to Leverage Pokémon Go to Drive New Sales for Your Business
From the first time I booted up Pokémon Blue in my Gameboy Pocket way back in ‘98, I dreamed of being the very best—like no one ever was. Fast-forward to July 7th, 2016, and we all actually live in a Pokémon World. Once Pokémon Go was released, it quickly smashed …
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10 SEO Blogs You Should Be Following
SEO is one of the most important aspects of a business’ online presence. Everyday, we start to see traditional marketing approaches becoming more and more obsolete as new trends are discussed and new strategies go into development. In this post, I’ve outlined 10 of the industry’s most informative, entertaining, and …
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12 Things You May Not Know About Online Marketing
While some aspects of online marketing may seem straightforward, some things might surprise you. Here are 12 things that surprised some of our team members when they started working at Search Influence. 1. When listing your business location anywhere online, you should use the USPS verified address. “I worked at …
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These 10 Expert Tips Will Drive Traffic to Your Business’s Website
It doesn’t take a web expert to know that more traffic to your website means more business. However, researching ways to improve your online traffic isn’t always easy. We asked our in-house experts for their thoughts and came up with these ten ways to drive traffic to your website. 1: …
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The Rise of the Silver Surfers: Engaging Older Americans Online
In honor of Older American’s Month, let’s take a look at the latest trends and talk about engaging this audience! “So, who exactly is considered an older American?” you might ask yourself. Well, based on the Older Americans Act of 1965, you could say anyone over 60, basically Baby Boomers …
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The Diagnosis Is In: Your Medical Practice Needs Reviews
Yelp, Healthgrades, Google My Business, RateMDs, Vitals—the list goes on and on. More than three quarters of patients are browsing review sites, using the online reviews to decide on a new healthcare practitioner. It is now more important than ever for your practice to have a strong online presence with …
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