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Industry Insights
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Successful Franchisers Do These 5 Things to Find More Leads Online
Ok, so you finally made that leap of faith and decided to franchise your business. And why not? You have a proven business model that works. Your operational systems are tried and tested. You know how you want to grow and the best locations for success. It is equally important …
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Successful Physicians Do This to Quickly Increase Their Online Presence
Gone are the days when Americans simply used the Internet to merely research symptoms they or their loved ones were experiencing. Instead, they are now going online to determine which doctors to see, what treatment to get, and what services a hospital might provide — and using that information to …
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How Should a Dentist Handle a Bad Review?
There’s a lot of chatter on the Internet about where to find a great dentist. You can give patients a bag of goodies and send out reminders about regular cleanings, but some will still forget to come back just as surely as they forget to floss. Retention is a challenge …
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A Review Of CODE: Debugging The Gender Gap
I recently had the opportunity to attend a viewing of the documentary CODE: Debugging the Gender Gap. From their site, “CODE documentary exposes the dearth of American female and minority software engineers and explores the reasons for this gender gap.” In the early days of programming, women dominated the field. …
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The Prescription for Better Online Reviews for Your Practice
Just last month, Forbes ran an article titled “Why Doctors Must Market Themselves in 2016.” Much as customers at a restaurant can get on Yelp to write about their experience, patients can review their physicians on Yelp and other sites as well. RateMDs.com, Healthgrades.com, and Vitals.com are just a few …
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5 Ways to Improve Your Productivity at Work
There’s a difference between going through the motions of the workday and actually getting things done. Productivity takes strategy – and constant reevaluation. Take a look at these five ways you can improve the productivity on the job and what you should probably stop doing to get there. 1. Hire …
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4 Tips for Managing the Reviews & Reputation of Your Multi-Location Business
Managing your business’s online presence can help you set yourself apart, especially when it comes to big franchises and multi-location businesses that are often too large to handle things like responding to reviews. 1. Monitor What’s Being Said About Your Overall Brand By using tools that monitor mentions of your …
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The Verdict Is In: How to Make Your Law Firm Mobile-Friendly
The Internet is not contained to just desktop computers anymore. With the massive proliferation of mobile devices, including smartphones, tablets, and phablets, users have the Internet wherever they go, and that means there are a lot of mobile search inquiries. In fact, according to Google, more people search using mobile …
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Birds of a Feather Tweet Together: How to Shape Your Dental Practice’s Strategy
With today being National Bird Day, one saying comes to mind, and it’s one that forever rings true: “Birds of a feather…” Like-minded individuals with similar interests and agendas generally come together and communicate with each other more regularly. This can be beneficial for dentists, periodontists, and orthodontists as they …
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From Europe, with Love: A Marketer’s Guide to Capitalizing on Tourism
I recently took my first ever solo trip and explored six European cities in two and a half weeks. On my trip, I realized the importance of tourism for small businesses. Every tourist needs places to stay, food to eat, and things to do while visiting—and that leaves a big opportunity …
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