This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
Industry Insights
-
NOLA’s Mama Maji Leverages Online Relationships to Fight Global Water Crisis
Based in New Orleans, Mama Maji is a nonprofit organization that works globally to connect and empower women to address the global water crisis. Every day, women lose 152 million hours collecting the water necessary to drink, cook, clean, and bathe. In spite of the need for clean water access …
Continue Reading >> -
Franchise Marketing: If You Aren’t Following These 4 Tips, You Aren’t Doing It Right
Franchise opportunities and the franchise sector grew by a whopping 28,800 jobs in June 2015, according to the latest report from the ADP Research Institute. It’s true: franchises in the U.S. are growing at a powerful rate. With this growth comes a need for specific digital marketing solutions to deliver …
Continue Reading >> -
For Small Law Practices, Online Resources Can Be Judge & Jury
For many solo practitioners and small law firms just starting out, establishing a consistent client base is the number one priority. In the increasingly competitive land of marketing your law practice, it’s imperative to look beyond the traditional methods such as putting your picture on a billboard, directly contacting potential …
Continue Reading >> -
Word of Mouth in the Digital Age: The Importance of Online Reviews
Having just moved, I’ve spent a lot of my free time shopping on Amazon. From new bathmats to nice wine glasses, a majority of my paychecks have gone towards furnishing my new house. One thing I really needed, though, was a solution to the rock of a mattress that came …
Continue Reading >> -
Go Go Google Grantspro
Being a Google Grants Pro: So you’ve heard of Google Ad Grants … in fact, you applied to be a part of the program ages ago. IN FACT, you have been a part of the Google Ad Grants program since like 2005 and you’ve been running campaigns in AdWords to …
Continue Reading >> -
Continuity Is Key: 5 Tips for Syncing Up Your Multi-Location Franchise Marketing Plan
To the Small Business/Franchise Owner Interested in Growth: You have started a business and are considering an expansion, which will include another location (or several)! In doing so, you’ve been able to achieve what many people only dream of doing. You’re reaping the rewards and ready for more, so what …
Continue Reading >> -
A Tale of Two Google+ Updates: Shutting Down G+ Pages & Disconnecting YouTube From G+
In the past week, two new Google Plus updates have come to light. First, we found out that as of July 28, Google has plans to shut down inactive and unverified Google My Business (aka Google Plus) listings. On Monday, July 27, Google’s Bradley Horowitz posted on Google’s official blog …
Continue Reading >> -
How Apps Will Change the Future of Online Marketing
We use apps for everything. From staying in touch with loved ones to shopping for wedding dresses, apps are quickly taking over the mobile online world. But as businesses prep their sites for mobile in the wake of Mobilegeddon, many are overlooking the potentially lucrative opportunities available with apps. In …
Continue Reading >> -
Marketing Must-Haves: What to Look for When Hiring an Online Marketing Firm
You may be worried that outsourcing your online marketing efforts will mean losing control of your company’s voice. You are the expert when it comes to your company’s unique selling points, after all. However, a good online marketing firm will want to work hand-in-hand with you to make sure your …
Continue Reading >> -
Time Savers: 9 Tech Hacks to Improve Your Efficiency
Trying to make your time working on the Internet more efficient? Looking for tools that could potentially save your life in case of an emergency? We here at Search Influence have gotten a good grasp on the types of tools that are effective in the workplace. Here are a few …
Continue Reading >>