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Industry Insights
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Google Goes InZayn: How Malik’s Different Direction Broke the Internet
Unless you’ve been living under a rock, you probably know by now that Zayn Malik has left One Direction. This was news that affected not only fangirls like myself and some coworkers, but also the world. On March 25, 2015, the news broke, and the Internet went into a frenzy. …
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Survive Google’s ‘Mopocalypse’ with these Tips for Your Mobile Strategy
Google’s new mobile-friendly update, which I originally discussed in my Search Engine Land column, is rolling out this month, and it’s time to put the focus on mobile. But with all this buzz about mobile websites, you may be thinking, “My website looks fine on my smartphone when I pinch …
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YourCompany.Sucks – Dealing with the Future of Domains
When I first read that .sucks domains would be launching in 2015, I chatted with a friend of mine about it. This friend is not in the search engine optimization industry, but he does have a website for his established local business. The whole .sucks conversation boiled down to this: …
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Getting Vocal About Buying Local: How Small Businesses Give the Big Easy its Charm
Some of Search Influence’s online marketing clients are small, local businesses that serve a neighborhood, town or region. To find out how small, local businesses impact a city as well as more about the trendy “buy local” movement, we talked to Mark Strella of StayLocal!. Power to the SMBs The real impact of locally owned, independent …
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How Your Online Presence Wins and Loses Cosmetic Patients [Download Free Guide]
Download the Free Guide Want tips, stats, and strategies about how to take charge of your practice’s online presence? Fill out the form below to download the free guide, “Attracting Patients by Proactively Managing Your Online Reputation.” Consider this: one person wrote a negative online review for a plastic surgeon. …
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Google & Twitter Rekindle Old Flame with New Deal
Today, I’m going to tell you a love story between two Internet powerhouses. There’s drama, there’s intrigue, and there’s a rekindling of romances. Is it for the money? Is it for the power? That’s for you to decide. You may have heard that in February, Twitter CEO Dick Costolo announced …
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Avoid Customers Crying In Your Parking Lot: A Cautionary Tale
If you’ve ever done a Google search for a business, you’ve likely seen this kind of result. And I’m sure at least once, you’ve seen this result, driven to the location, and found it to be closed. In that crushing moment, did you hear your heart beating in your ears? …
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Started From The Bottom Now You’re Hired: Tips For The Tech Job Interview
In the ever-growing tech industry, more and more jobs are becoming available. Sadly, this also means a lot of positions aren’t being filled due to bad interviews. Having interviewed hundreds of prospective employees in the past few months, I’ve learned that many people seem to struggle when considering what employers …
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Keywords: Now All-Natural and Gluten-Free
Google has officially divulged that it rewards the mobile optimization of your website. Hooray! For most people, this doesn’t come as much of a surprise. There are studies dating back to last year claiming that up to 60% of consumers use mobile searches when making purchase decisions. The bottom line is …
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How A Little Nip And Tuck Can Improve Your SEO
Makeovers aren’t just for mommies looking to restore and improve their post-pregnancy appearance through multiple, personalized plastic surgery procedures. Makeovers can also work wonders for websites in the cosmetic medicine industry. If your website isn’t bringing you a consistent stream of new patients, it may be time to give your …
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