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Industry Insights
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Defibrillate Your Clinic’s Social Media Plan in Five Steps
Over the past decade, there have been steady increases in the acceptance, usage, and number of social networks. With membership in the hundreds of millions and even billions, social media networks like Facebook, YouTube, and Twitter have become excellent platforms for businesses that want to reach and engage their audiences. …
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Art of War: Keyword Edition
So you want to improve your online presence, crush your competitors, and rule the market with an iron fist from the coveted #1 spot on Google? Well, that’s all fine and good, but you may be getting a little ahead of yourself. Before you can dominate Google, you need to …
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Let’s Get Medical: How To Manage Healthcare Listings On G+
When it comes to adding healthcare listings in Google My Business (now the one-stop shop that includes Google Plus business management), there are many things to consider when managing multiple entities within one location. While building out multiple listings unnecessarily is not ideal, some instances may call for multiple listings …
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6 Methods For Healthcare Providers To Turn Great Service Into Great Reviews
As society continues to evolve into a highly mobile culture, we see how heavily online reviews influence the selection of a practice or practitioner. In fact, among patients who look for online reviews of doctors, an estimated one-third reported choosing a physician based on good ratings, according to a national survey published in …
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You Talk Pretty Today: Drop Crutch Words To Improve Your Communication Skills
You know, talking to clients and colleagues can be really, like, intimidating, right? That’s why, like, crutch words are sometimes used by, um, people who are nervous or, like, looking for the right words to use. Although the above sentence looks odd written out, almost everyone is guilty of using …
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TUTORIAL: A Google Gem That’s Trending Near You
My clients frequently ask me how long it takes to rank higher on Google search page results. I explain that the process is gradual and not guaranteed due to a number of factors, such as the 200 plus “signals” that make up Google’s algorithm, the time it can take for …
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6 Second Marketing: Using Vine for Your Business
In today’s fast-paced society, your business doesn’t have much time to grab the attention of potential customers. Can you do it in six seconds? Millions of users are racking up views and attention for their six-second masterpieces on Vine, Twitter’s ultra-short video sharing app that fits in well with the …
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De-stress and Prioritize: How to Keep Your Day-To-Day Organized
Everyone manages their time differently. With client meetings, calls, internal meetings, and day-to-day tasks, it sometimes gets hard to manage and prioritize what needs to get done. Since I’ve started working here in January, I have perfected my system of de-stressing and prioritizing my work so I can always be …
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Are Your Keywords Sabotaging Your SEO Efforts?
Choosing the right keywords to target is one of the most important aspects of a successful SEO campaign. The goal of SEO campaigns is to get more online visibility, more traffic to your site, and more sales and leads. Keyword selection is central to bringing these goals to life. Keyword …
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Mobile, Mobile, Mobile: Why You Should Be Optimizing In The App Store
Who are we kidding? Mobile is already here and it is here to stay. With the shift from desktop to mobile for everything you can imagine, and the continued growth of app creation, it has become extremely important for creators to optimize their apps for in-app store rankings. App Store …
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