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Industry Insights
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Google Plus Rolls out Vanity URLs! Kind of…
Google+ has rolled out new costume vanity URLs to select brands and users. This is pretty awesome, if I do say so myself. The vanity URLs look cleaner and are easier to remember, so they are better associated with brands. Also, it looks so much better on your professional printed …
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6 Tips for Preparing for a Job Interview
Searching for a new job can be a daunting project for most people. First, you must figure out what types of opportunities that you are qualified for interest you. Then, you need to create a resume that sells your skills and craft a cover letter that not only outlines why …
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Remember that Google Update?
As all you SEO-ers know, at the end of May 2013, Google released a significant update to the ranking algorithm. Many businesses saw a complete shift in their rankings. Google stated the update was an attempt to minimize multiple listings for one website and give preference to bigger brand presence. …
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Why Google Should Be Your Priority
You already know why Google is king of the Internet, but you may still be hung up on those significantly lower search traffic numbers from Yahoo and Bing. As I find myself saying on a fairly frequent basis, while it is certainly imperative to monitor your performance on other search …
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4 Things I Have Learned So Far from Google Manual Actions
Like most in the SEO industry, I see the addition of Manual Actions in Webmaster Tools as a move by Google toward more transparency. Of course, it is in Google’s interest to report Manual Actions. According to Matt Cutts in this video, Google receives 5,000 reconsideration requests a week. I …
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Pizza Party USA: Finding a Way to Survive While Working an Unpaid Internship.
One of the most important bits of advice I was given while finishing my undergrad in Graphic Design and Communication Studies was to get an internship. So while I was in my senior year, I did just that. However there was one small problem, it was an unpaid internship. Although …
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Kick Butt with Keyword Research
Keyword research may seem like a rudimentary aspect of SEO, but this one component can really make or break search traffic to your website. It is of the utmost importance to get the right words and place them on the correct pages of your website. Think of these words as …
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Importance of Having User-Friendly Mobile Website
If you have a great web presence but haven’t made your site mobile friendly, chances are you are missing out on business. Recent research shows that more than 90% of people with a smartphone are using local searches while on their phone. Those using mobile searchers are typically looking for …
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OMG: No More PIN Verification Required to Change Address on Merged Google+ Local/Social
Spoiler alert: Merged Google+ Local/Social pages are crazy easy to update. Read on for the details. We’ve been talking and brainstorming on address change around here lately as we have two different local SEO clients who are moving their offices in September. Lucky for us, they are both keeping their …
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Google Launches Manual Actions in Webmaster Tools
On August 9th, Google rolled out the manual actions alert in Google Webmaster Tools. The full rollout wasn’t complete until August 12th. Back in the day, Google would only alert you via messages, but you would still not know whether or not you had a manual penalty. With the new …
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