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Industry Insights
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Google Launches Manual Actions in Webmaster Tools
On August 9th, Google rolled out the manual actions alert in Google Webmaster Tools. The full rollout wasn’t complete until August 12th. Back in the day, Google would only alert you via messages, but you would still not know whether or not you had a manual penalty. With the new …
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4 Must-Have Chrome Extensions
I have a confession to make–I’m an absent fiddler. At opportune moments, I’ll fiddle with all the settings on my smartphone or rearrange my books according to different categorical flights of fancy (this time, they’re arranged by most recently read). I clean out and purge unnecessary belongings every three months. …
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10 Reasons Why Google is King of all the Internet
And how we can’t live without it. 1) It’s a Google world, and we’re just living in it. You turn to it for nearly every aspect of your life. 2) You turn to Google for the unanswered questions about life. Inquiring minds want to know: “What is twerking?” Approximately …
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5 Ways to Avoid a Cringe-Worthy Website
Although we’ve come along way since the ubiquitous animations and word art of the 1990s (think the official Space Jam ), bad website design still exists. It may not be as obvious to the untrained eye—or as gaudy—as it was with those classic ‘90s sites, but sites that aren’t user-friendly …
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Improving EdgeRank on Facebook Pages: Chasing the Mythical 16%
Facebook has been rather straightforward about the fact that Pages only reach about 16% of their fans on average organically. The social media giant recommends posting engaging content, such as videos and photos, or asking questions of your fans in order to reach a wider audience. Of course, they also …
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Expand Keywords for Expanded Results
Keywords are the key—no pun intended—to driving traffic to your site, and is part of the SEO basics a site owner needs to know. A smart business manager will put a great deal of thought into which terms to target. Even a fantastic list can always use improvement—however, four simple …
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3 Easy Steps to Launch a Successful PPC Campaign
I’ve been in online advertising for about 8 years now. In that time, I’ve launched hundreds of accounts and thousands of search campaigns. Not all of them have gone as smoothly as I would like to believe. Instead of relying on my years of knowledge, I have a blueprint that …
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4 Ways to Build Your Local Presence
Hometown support can keep your small business going through difficult times, and can be beneficial to your community. The people who live in your town aren’t just friends and neighbors; they’re also your customers—or they should be. If the locals in your city don’t know your business exists, it’s time …
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Keyword Rankings are Important … Just Maybe Not as Important
I have always been hesitant to use keyword ranking reports as the focus for a successful SEO campaign. They are a useful measure, but they aren’t the most important, nor are they reliable and trustworthy. Don’t get me wrong. Ranking reports have value. Just not as the primary reporting standard. …
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Pinning for SEO: Pinterest Can Boost Your Rankings
Pinning for SEO: Pinterest Can Boost Your Rankings Pinterest is a hot topic right now, and not just for people wanting inspiration for their future wedding. While blogs, websites, and the big-name social sites get all the SEO airtime, Pinterest can get overlooked, even though it has huge potential to …
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