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Industry Insights
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New Orleans: A Growing Tech City
For those of you who don’t know, before Hurricane Katrina ripped through the Gulf South, New Orleans was on a steady rate of decline. However, the city we love to call home here at Search Influence is in the middle of a major renaissance. News sources across the nation have …
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6 Ways Your Surgery Practice Can Market the New Gummy Bear Breast Implants
The FDA just recently approved a new gummy bear breast implant in February, and let me tell you, there has been some excitement in the cosmetic surgery world. With the approval of the Allergan Natrelle 410 shaped breast implant, cosmetic surgeons nationwide are celebrating the long-awaited product as another option …
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Surprise Oscar Winner: jcpenney’s #YoursTruly Real-Time Marketing Campaign
During this evening’s 85th Academy Awards, jcpenney used real-time marketing to capitalize on our here and now, instant gratification tendencies by launching a strong activation through social media. The goal of the Oscars campaign was to grab new viewers and continue to update their more-than-outdated, less-than-classy image. To begin, their …
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Don’t Be ‘That Guy’…Top 5 Networking Faux Pas
Whether or not you are in a business development or sales role, networking is a great way to get your company’s name out there and put a face with the brand. Yes, I mean face to face networking, not “liking” posts on Facebook. My personal experience with networking over the …
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Pick Up The Paintbrush: 5 Tips For Creativity In Your Online Presence
We all know those folks who just seem to always have amazing ideas — the ones that can look at a tin can and create a thousand different uses for it. These individuals seem to possess some kind of magic ability to conjure up an idea out of thin air. …
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Read This! January 2013
Every month, Search Influence brings you an array of directly applicable DIY solutions to help you compete online with our Read This! feature. See something that we missed? Let us know in the comments! Five Steps To Successfully Navigate Negative Online Reviews — Search Engine Land Has your business recently been …
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5 for Friday — Links, Stories & Posts For Your Weekend
• How To Blog Successfully About Anything — SEOMoz Blogging is one of the key aspects of keeping your site fresh and your knowledge cutting-edge, but even the most experienced blogger occasionally has the well run dry. As a corollary to his recent Mozinar, Blogging Like You Mean It, Tanner …
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Stop Ignoring Your Leads: Best Practices For Capitalizing On Opportunities You May Not Even Know You Have
Internet inquiries are often the bread and butter to capturing new leads for several clients. These inquiries can come from phone calls or web forms on the site, and they are a way to generate new business. By converting these leads into real customers, each company can gain new customers …
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Local University Is Setting Off on Its Own and Ramping Up For 2013
Local business owners! Interested in learning how to gain sustainable search rankings, better local visibility online, and access to a potential boatload of new customers? I thought so. Luckily, Local University and the great team of internet marketers behind it are beginning their 2013 schedule and are ready to spill …
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5 For Friday – Links, Stories, & Posts For Your Weekend
We’re back with another 5 for Friday, a collection of the freshest and tastiest SEO news stories, blogs and recommendations from across the web! Is Google Scared of Amazon? — SEOBook SEOBook, latching on to a Bing-sponsored study that indicted Google’s switch from Shopping Search to AdWords-based Product Listing Ads, …
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