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Industry Insights
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Out of Site, Out of Mind? The Benefits of Remarketing Campaigns
In advertising, the Rule of Seven states that a potential consumer must see or hear your ad at least seven times before taking action and actually purchasing your product. While this rule is not set in stone, it establishes that you cannot simply engage your target market a single time …
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One Link To Rule Them All: The Canonical URL and You
“I will take the Link,” [Frodo] said, “though I do not know the way.” When the Internet was a wild frontier in the ’90s, URLs appeared to me magical glyphs that television advertisers and producers revealed only to the worthy. What secrets would be revealed if I, a ten year-old, …
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Read This! — August 2012
We’re back with another edition of Read This!, our monthly series exploring the DIY tips and tricks you can use to succeed online today. • The SMB Guide To Changing Business Names & SEO — Search Engine Land Recently found yourself changing your business’s name and hemorrhaging precious web traffic? A …
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Internet Form Response Times — Does A Quick Reply Really Matter?
In the search engine marketing world, one of the main tools for generating leads is the use of an online form. Forms can be an invaluable tool for generating leads and increasing revenue. They also provide a metric for classifying return on investment. We are all familiar with the usage …
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How To Twitter: Using Hashtags at San Diego Comic-Con
Since I’m an Level 9000 bona fide nerd, I traveled to San Diego last weekend to celebrate Comic-Con. Of course, I took lots of pictures of what was going on when I was there. If you don’t already know, you can join the Twitter party of any major event by …
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Read This! — July 2012
We’re back with another edition of Read This!, our monthly series exploring the DIY tips and tricks you can use to succeed online today. Can eCommerce Thrive on Tumblr? One Company Says Yes Tumblr is a fast-growing network these days, promoting constantly evolving dialogue and trendy memes at a breakneck …
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Back to Basics: Tips for Applying for a Job in the Digital Age
Applying for a job is something that we all have to do at one point or another in our careers – unless you won the lottery at 18, or are an heir to a billion dollar empire where you can lounge on a beach in Cabo while waiters bring you …
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Hammer Time! Squishing Fonts Into Text With Base64
Ah, fonts. This binary data increases page load time, file size, the number of HTTP requests. Fonts will also cause the page to jump from a basic font to the included one when the font takes longer to load than it does to display the markup. All these hindrances, coupled …
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Read This! – June 2012
Every month, our Read This! series brings you the best in practical web marketing and online presence-building pieces from across the net. Read on for this month’s selection: The Direct Path to Finding Prospects and Customers Online Direct marketing is focused on the customer, speaking directly to them in order …
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INFOGRAPHIC: The Local Business Owner’s Guide to Mobile Apps
We’re proud to publish this new infographic from the talented team at Avalaunch Media. If you’re a small business owner, check out this array of useful mobile tools and apps to maximize your potential. The world of technology is changing rapidly and small business owners need to utilize it in …
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