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Industry Insights
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From the Minds of Higher Education Marketing Experts: Highlights From the UPCEA SEO Research Study
Key Insights Universities are investing in paid search, which demonstrates they see search as an important part of the prospect’s journey. However, SEO does not get this same level of investment. SEO is an underleveraged opportunity for schools to increase enrollment. SEO is critical in reaching prospective students and the …
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Why Is Google Traffic Down In April 2023?
Update from the “Correlation is not Causation” file. While investigating more, I noticed this in Google Search Console. A client who has historically had consistent #1 ranking for a specific phrase showed significant volatility in the last month. That volatility roughly coincides with the finalization of the March Core Update. …
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A Quick Intro to AI SEO
Key Insights: In the past few months, artificial intelligence (AI) has transformed the way marketers think about search engine optimization (SEO). From content creation and optimization to keyword research and link building, AI’s many use cases can benefit any SEO strategy — yours included. These tools can be a boon …
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6 Paid Advertising Trends in 2023 to Stay Competitive
Key Insights: AI-generated copy allows marketers to generate effective messaging for their ads quickly and easily. Automation lets marketers focus on testing ad variations and creative elements to determine which ads perform best. Video ads are a powerful way to engage your target audience and drive conversions. TikTok’s video-first allows …
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ChatGPT: Data Mining and SEO With OpenAI and Bing
Table of Contents What Is ChatGPT and How Can You Use It for Data Mining and SEO? Now, What About Bing GPT? Some Other SEO ChatGPT Use Cases Natural Language Processing With Structured Responses Chatbots As Personal Assistants Frequently Asked Questions About ChatGPT for SEO and Data Mining Conclusion: For …
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The AI Sandwich – Chatbots, AI, And The Marketer’s Conundrum
AI, Chatbots, and ChatGPT are revolutionizing the way marketers create content. I don’t believe it’s hyperbole to say, “this changes everything.” A friend described a good human/AI workflow as an “AI sandwich” and I think that’s about right. I go into much more detail in a post I wrote for …
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Will Scott on Digital Disaster Plans for the Tampa Business Journal
Key Insights: Before a natural disaster occurs, audit where your customers find your business online so you have documented which channels to update in the aftermath. Be intentional with your messaging after a natural disaster, and demonstrate empathy. When you reintroduce your marketing strategy after a natural disaster, plan it …
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5 Higher Education Marketing Challenges Solved by SEO and Paid Digital Advertising
Key Insights SEO and paid digital advertising works. And because they are trackable and measurable, we assure you they do. Drive more qualified leads with SEO and paid digital advertising, which will help you capture prospects actively looking for your offerings. Reach your audience at all stages of the funnel …
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New Orleans CityBusiness Recognizes CEO Will Scott in the 2022 Power List
Key Insights Weekly business publication New Orleans CityBusiness highlighted Search Influence CEO Will Scott in its quarterly edition of the 2022 Power List. The July edition of the 2022 Power List focused on New Orleans’ top 20 influential professionals in the tech industry. From the agency’s early start-up days to …
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Healthcare Marketing Ideas: How to Communicate Through Severe Weather Events
Key Insights Unexpected events are just that — unexpected. Despite this, your healthcare practice can properly prepare for any unprecedented conditions by remaining proactive in pre-planning patient/provider communication strategies. Keep your messages in touch with current events. Adjust automated and pre-scheduled messages, social media posts, and newsletters to fit the …
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