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Industry Insights
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Google Isn’t Bowing Down
So, in case you haven’t heard, there was a major update to Google Places late last week. My Friday was filled with confusion, frustration and a feeling of something worse to come. It was sort of like a David Lynch movie with a Local twist. Now that the smoke has …
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Donde Esta Mexico, Google?
The realm of Local SEO can be a complex, frustrating land. A fruitful, popular land but a land where seemingly easy obstacles can quickly turn into uphill battles. And, if your client happens to be in a country other than the U.S, that hilly jog transforms into a trek up …
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Lunch & Learn – Anthony Coleman on Facebook Tabs and Iframes
Around here at the SI office we take our lunches seriously, and at the intersection of tasty food and a bunch of fun, hardworking SEO professionals comes our new “Lunch and Learn” series. This recently-debuted program is a biweekly tradition here at the office, where an Influencer will take the …
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Google Antitrust Case – Google+ Defiant in the Shadow of Harvey Birdman
Over the past few years, Google has been investigated by the FTC over most aspects of their business, largely circling around their aggressive acquisition of properties to vertically integrate other services into their core search. As Google has added features such as Products, Maps, and Video searches and integrated them …
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For A Good Time Call…Why the Bathroom is the Perfect Place for Internet Marketers
Recently I tweeted a statistic from Google that 39% of searchers use their mobile devices while going to the bathroom. While it served the intended purpose of getting people to @ me (I’m incredibly thirsty for Internet attention), I didn’t think about what this statement really meant for SEO. Several …
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Google Transparency – Is It Really That Bad?
Could it hurt Google to be a little bit more clear? Mr. Kohn at Blind Five Year Old thinks not. Google’s public persona can be unclear and capricious, while the size of their user base is so large that noise from their algorithm can have deep effects on the livelihood …
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MonitorThis — Keep An Eye On Your Brand’s Online Reputation Without Lifting A Finger
While Google may seem as inescapable as the Empire, it’s not the primary search engine (nor English the primary language) of many areas of the world. As the Internet makes impressing potential customers and business partners in a cohesive manner more important, managing the different pages that these individuals will …
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Microformats – Web 3.0? Really?
Microformats, an extension of the concept of the “semantic web,” are renewed again for SEO. While they’ve been around since at least 2005, microformats use XHTML to build upon existing standards to make it easier for people to be able to use normal-looking content and for search engines and other …
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Marketers Like Us – How I’ve Learned to Stop Worrying and Love Having No Privacy
Marketers like us aren’t trying to figure out who specifically visited our site and did what, it’s more like an ant farm than an investigation. Instead of ineffective tools and sheer guesswork, the visitor loses a little privacy to help small business owners understand how people came to and use …
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Reviewing the Yelp Review Filter
I’ve just published a longer article on the Yelp Review Filter, what it is, how to manage it and, of course, how to spam it. Since I wanted to make it a page rather than a post it doesn’t have comments so I’m putting up this post to collect comments. …
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